The Mom Test: how to talk to customers and learn if your business is a good idea when everybody is lying to you

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak . They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better. "They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. It's not their responsibilty to tell you the truth. It's your responsibility to find it. Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's hard to do right and easy to screw up. This book is going to to show you how customer conversations go wrong and how you can do better. It's a quick, practical guide that will save you time, money, and heartbreak."-- provided by publisher Introduction The Mom Test Avoiding bad data Asking important questions Keeping it casual Commitment and advancement Finding conversations Choosing your customers Running the process Conclusion and cheatsheet By Rob Fitzpatrick. Launched: August, 2013 ; Revised: August, 2014.