˜Theœ Mom Inventors Handbook, How to Turn Your Great Idea into the Next Big Thing, Revised and Expanded 2nd Ed, 2nd Edition

**As featured on __The Today Show__** The definitive guide for aspiring product entrepreneurs – packed with important new resources Written specifically for people seeking to turn their ideas into marketable products, this new edition of __The Mom Inventors Handbook__ takes you step by step through the process, covering the latest, most innovative ways to create, fund, manufacture, and successfully sell products on a wide scale. A great deal has changed since the original publication in 2005. This edition covers everything novice entrepreneurs need to succeed in today's business landscape. New materials include: - Detailed steps on prototyping, manufacturing, and safety - Updated information on patents and trademarks - New chapter covering crowdfunding, microloans, peer-to-peer loans, SBA loans, and angel investors - New chapter on creative, alternative sales channels, including Groupon, Living Social, QVC Sprouts, Zulily - In-depth coverage of video marketing and DIY Public Relations - Simple steps for licensing __"I am asked every day for advice about how to get products onto the shelves of our clubs. The answer to this question is in your hands."__ — from the foreword by Julie Martin-Allen, Senior Director of Showcase Events, Sam's Club __"We could not have done this without **The Mom Inventors Handbook** . . . our 'business bible.'"__ — Lisa Hoskins-Holmes and Karen Wildman, creators of The Bheestie Bag __"I'm not a mom—or a woman—but I used **The Mom Inventors Handbook** to bring my [product] to market, and it won Best New Product awards at our first two national tradeshows!"__ — Tony Deitch, creator of Sasquatch! Pet Beds __"I used **The Mom Inventors Handbook** at the beginning of my journey. My product was selected as one of the winning products on the TV Show Shark Tank and is now distributed internationally."__ — Tiffany Krumins, creator of Ava the Elephant __"When I had the idea for Carry-Her Doll Carriers and found **The Mom Inventors Handbook**, I couldn't put it down! I'm on track to sell 85,000 units this year with my new placements in Toys "R" Us, FAO Schwartz, and Walmart!"__ — Roberta Wagner, creator of Carry-Her Doll Carriers "The definitive guide for "mompreneurs"--updated with brand-new digital marketing strategies Written specifically for mothers seeking to turn their ideas into marketable products, this new edition of The Mom Inventor's Handbook takes you step-by-step through the process, covering the latest, most innovative ways to create, market, distribute, and sell products. A great deal has changed in business since the original publication in 2005; this edition covers everything novice entrepreneurs need to succeed in today's business landscape. New material includes: Updated information on product research and patent searches Financing chapter covering crowdfunding, microloans, peer-to-peer loans, SBA loans, and angel investors Section on alternative sales channels, including Groupon, Living Social, QVC Sprouts, and Zulily In-depth coverage of video marketing Tamara Monosoff is an award-winning inventor and the founder and CEO of Mom Invented, a highly successful, nationally distributed consumer products brand"-- Provided by publisher Taking your first steps From your mind's eye to the palm of your hand Market research Protect yourself : all about patents, copyrights, and trademarks Getting the goods Get funded! Creative ways to fund your business Making the sale Blowing your horn Finding a partner Taking care of business.