The Million-dollar Financial Services Practice : A Proven System for Becoming a Top Producer

in the Million-dollar Financial Services Practice , Author David J. Mullen, Jr. Reveals How To Become A Top-producing Financial Advisor Using The Method He Has Taught At Merrill Lynch And Is Famous For In The Industry. This Comprehensive Book Combines Marketing, Prospecting, Sales, And Time Management Techniques Into A System That Will Help Readers Build A Successful And Lucrative Practice. Mullen Gives Financial Advisors All The Tools And Guidance They Need To: • Get The Appointment • Build Relationships • Convert Prospects To Client • Retain Clients • Use Niche Marketing Successfully • Balance Current Clients And Prospects • Increase The Products And Services Each Client Uses • Attract Millionaire Clients containing Templates, Scripts, Letters, And 15 Tried-and-true Market Action Plans, This Indispensable Guide Shows Readers How To Take Their Financial Services Practice To The Million-dollar Level And Beyond. Other books have claimed to help readers build a lucrative financial services practicebut it was The Million-Dollar Financial Services Practice that provided ambitious financial advisors with a step-by-step, tactical process proven to work. The second edition is updated throughout and contains new strategies for acquiring affluent clients and assets by providing Wealth Management services, using social media and Alumni Marketing, targeting successful realtors as clients, and much more.Using the method he has taught at Merrill Lynch and is famous for in the industry, author David J. Mullen, Jr. shows how anyoneno matter where they are in their careercan get the appointment, convert prospects to clients, build relationships, retain clients, use niche marketing successfully, and increase the products and services each client uses.Packed with templates, scripts, letters, and tried-and-true Market Action Plans, the book provides readers with the tools and guidance they need to take their financial services practice to the million-dollar level and beyond. David Mullen's main theme is a variation of Thomas Edison's oft-repeated words that "genius is 10% inspiration and 90% perspiration." Although his book is repetitive and circular, he adds a little more information each time he loops back to an idea. Aspiring brokers will find the effort of following Mullen's train of thought worthwhile: He provides scripts and sample letters, and describes helpful techniques for handling rejection, communicating with prospects and closing sales. He includes information about how to work in teams and how to train sales associates. Mullen's advice is not groundbreaking, but it is specific and practical - although, strangely, he never mentions the importance of developing investment expertise. Thus, getAbstract recommends this book to those who already understand the field and want to use what they know to start selling Mullen Gives Financial Advisors All The Tools And Guidance They Need To: Get The Appointment; Build Relationships; Convert Prospects To Client; Retain Clients; Use Niche Marketing Successfully; Balance Current Clients And Prospects; Increase The Products And Services Each Client Uses; And, Attract Millionaire Clients. "David J. Mullen, Jr. knows exactly what it takes to build a phenomenally successful practice. In The Million-Dollar Financial Services Practice, he shares a career-spanning wealth of knowledge on how you, too, can become a top producer and take your own business to the million-dollar level and beyond."--Jacket Reveals how to become a top-producing financial advisor using the method author has taught at Merrill Lynch. This comprehensive book combines marketing, prospecting, sales, and time management techniques into a system that helps readers build a successful practice.