The Millennium Election: Communication in the 2000 Campaign (Communication, Media, and Politics)

The Millennium Election highlights some of the most important campaign communication from the 2000 elections, looking at candidates' political messages, the media's campaign coverage, the impact of the Internet, and the political socialization of young voters. The authors show that we still have much to learn about traditional candidate-voter interactions as well as new forms of political communication--and these forms must work together to engage a new generation of voters.

Before Florida, there was a campaign. Though traditional on many levels of communication among candidates, media, and voters, the 2000 campaign also featured new and innovative communication approaches in the presidential, Congressional, and state elections. The Millennium Election highlights some of the most important campaign communication from the 2000 contests, looking at candidates' political messages, the media's campaign coverage, the impact of the Internet, and the political socialization of young voters. The authors' diverse studies and viewpoints show that we still have much to learn about traditional candidate-voter interactions as well as new forms of political communication—and these forms must work together to engage a new generation of voters.

This volume highlights some of the most important campaign communication from the 2000 US presidential election, looking at candidates' political messages, the media's campaign coverage, the impact of the internet and the political socialization of young voters. The 2000 US election campaign featured some new & innovative communication approaches in the presidential, Congressional & state elections. This book examines aspects including the impact of the internet & the political socialisation of young voters Edited By Lynda Lee Kaid ... [et Al.]. Includes Bibliographical References And Index.