The metadata handbook : a book publisher's guide to creating and distributing metadata for print and ebooks

For book publishers large and small: the #1 guide to creating and distributing metadata for maximum sales.The Metadata Handbook shows how metadata works, enhancing findability, discoverability, and, of course, book sales. It introduces industry standards (think ONIX!) and best practices, and outlines the essential components for successful metadata creation and distribution. This handbook is a must for every publisher, both for print books and for ebooks.The second edition, published in 2015, is fully updated and expanded to include the most recent information on metadata standards, practices, and use in the publishing industry.Topics covered include:• Essential metadata elements• Metadata best practices and certification programs• A focus on ONIX, but a broad view of how metadata works for book publishers• Also covers ISBN, ISNI, ISTC, LCCN, MARC and DOI• Metadata and the future of publishing• Includes a comprehensive glossary of industry & technical terms For book publishers large and the #1 guide to creating and distributing metadata for maximum sales. The Metadata Handbook shows how metadata works, enhancing findability, discoverability, and, of course, book sales. It introduces industry standards (think ONIX!) and best practices, and outlines the essential components for successful metadata creation and distribution. This handbook is a must for every publisher, both for print books and for ebooks. The second edition, published in 2015, is fully updated and expanded to include the most recent information on metadata standards, practices, and use in the publishing industry. Topics covered Essential metadata elements Metadata best practices and certification programs A focus on ONIX, but a broad view of how metadata works for book publishers Also covers ISBN, ISNI, ISTC, LCCN, MARC and DOI Metadata and the future of publishing Includes a comprehensive glossary of industry & technical terms Reviews "It is a key handbook for all book publishers to use within their respective businesses and to train all of their team members, and should be placed on every desk to answer everyday questions." Darrell W. Gunter, Learned Publishing "Coauthor Thad McIlroy sums it up '... I wont guarantee that metadata will sell your book, but I guarantee that your book wont sell without metadata'." Kimberly Lew, Publishing Trends What time is it at the North Pole? Should you pickle your conkers? Why does my aubergine look like Elvis? Plus 111 other questions answered. *Why Don't Penguins' Feet Freeze?* is the latest compilation of readers' answers to the questions in the 'Last Word' column of *New Scientist*, the world's best-selling science weekly. Following the phenomenal success of *Does Anything Eat Wasps?* - the Christmas 2005 surprise bestseller - this new collection includes recent answers never before published in book form, and also old favourites from the column's early days. Yet again, many seemingly simple questions turn out to have complex answers. And some that seem difficult have a very simple explanation. *New Scientist*'s 'Last Word' is regularly voted the magazine's most popular section as it celebrates all questions - the trivial, idiosyncratic, baffling and strange. This new selection of the best is popular science at its most entertaining and enlightening. An Essential Resource For 21st Century Publishing, The Metadata Handbook Is A One-stop Guide For Publishers - Large, Small, And Independent. You'll Learn: How Metadata For Books Operates In The Real World Metadata Fundamentals And The History Of Metadata For Books Standards And Best Practices For Creating And Distributing Accurate And Comprehensive Metadata Essential Metadata Elements For Print And Ebooks The Basics Of Onix For Books, Including Onix 3.0 The Basics Of Epub 3 Metadata Options The Latest Metadata Trends The Handbook Includes: A Comprehensive Glossary Of Industry And Technical Terms Annotated Directories Of Vendors And Industry Organizations A Bibliography For Further Reading And Easy Access To Industry Documentation The Metadata Handbook is a one-stop guide for professional publishers, large and small, who need to get a handle on how metadata for books operates in the real world, and who need to implement a strategy to master the development and distribution of comprehensive metadata for the books they publish. Its over 100 pages take the reader from metadata fundamentals through to the latest information on the use of ONIX 2.1 and 3.0. A comprehensive glossary simplifies numerous technical terms while a full listing of vendors and relevant industry organizations provides an annotated directory of resources available to publishers, including self-publishers. Intended for book publishers, including self-publishers, who wish to optimize the dissemination of accurate data about their books throughout the publishing supply chain. It describes the metadata that accompanies each new book through the many activities necessary to propel it into the market Introduction Our bodies Feeling OK? Plants and animals Food and drink Domestic science Our planet, our universe Weird weather Troublesome transport Best of the rest Index