The Memeing of Mark Fisher : How the Frankfurt School Foresaw Capitalist Realism and What To Do About It

The Frankfurt School meets Fisher in this critique of capitalism incorporating memes, mental illness and psychedelia into a proposed counterculture. Spring 2020 to 2021 was the year that did not take place. We witnessed a depression, not economically speaking, but in the psychological sense: A clinical depression of and by society itself. This depression was brought about not just by Covid isolation, but by the digital economy, fueled by social media and the meme. In the aftermath, this book revisits the main Frankfurt School theorists, Adorno, Horkheimer, Benjamin and Marcuse, who worked in the shadow of World War Two, during the rise of the culture industry. In examining their thoughts and drawing parallels with Fisher's __Capitalist Realism__, __The Memeing of Mark Fisher__ aims to render the Frankfurt School as an incisive theoretical toolbox for the post-Covid digital age. Taking in the phenomena of QAnon, twitch streaming, and memes it argues that the dichotomy between culture and political praxis is a false one. Finally, as more people have access to the means for theoretical and cultural broadcasting, it is urged that the online left uses that access to build a real life cultural and political movement. **Mike Watson** is a UK born art and media theorist, critic and curator who holds a PhD in Philosophy from Goldsmiths College. Watson curated at the 55th and 56th Venice Biennale, as well as at Manifesta12 in Palermo. He has written regularly for __Art Review__, __Artforum__, __Jacobin__, and __Radical Philosophy__. The Frankfurt School meets Fisher in this critique of capitalism incorporating memes, mental illness and psychedelia into a proposed counterculture. Spring 2020 to 2021 was the year that did not take place. We witnessed a depression, not economically speaking, but in the psychological sense: A clinical depression of and by society itself. This depression was brought about not just by Covid isolation, but by the digital economy, fueled by social media and the meme. In the aftermath, this book revisits the main Frankfurt School theorists, Adorno, Horkheimer, Benjamin and Marcuse, who worked in the shadow of World War Two, during the rise of the culture industry. In examining their thoughts and drawing parallels with Fisher's Capitalist Realism , The Memeing of Mark Fisher aims to render the Frankfurt School as an incisive theoretical toolbox for the post-Covid digital age. Taking in the phenomena of QAnon, twitch streaming, and memes it argues that the dichotomy between culture and political praxis is a false one. Finally, as more people have access to the means for theoretical and cultural broadcasting, it is urged that the online left uses that access to build a real life cultural and political movement. Mike Watson is a UK born art and media theorist, critic and curator who holds a PhD in Philosophy from Goldsmiths College. Watson curated at the 55th and 56th Venice Biennale, as well as at Manifesta12 in Palermo. He has written regularly for Art Review , Artforum , Jacobin , and Radical Philosophy . Taking in an array of cultural references from the contemporary art world, to cat memes, Stranger Things, the Kardashian-Jenners, Mad Men, Run the Jewels, and video gaming, Can the Left Learn to Meme? argues that there is positivity in millennial-era cultural production. Utilising Adorno's unswerving yet understated hope in spite of the odds, Mike Watson embraces the abstraction of the new media landscape as millennials refuse to surrender to cynicism, by out-weirding even the world at large. They pose a radical alternative to the right wing approach of Steve Bannon and the conservative psychology of Jordan Peterson. Here, the cultural elitism of the art world is contrasted with the anything-goes approach of millennial culture. The left avant-garde dream of an art-for-all is with us, though you won't find it in museums. It is time the left learned to meme, challenging conventions along the way. "Towards a Conceptual Militancy is aimed at the interested art-viewing public, artists, the politically disillusioned, and readers of both European Philosophy, particularly of Speculative Realism/OOP, and Accelerationism. This book calls on the artist to mount a defence of subjective freedom in opposition to the twin objectifying factors of Science and Capital, personified by growing surveillance technology. Presenting the artistic declaration of freedom as exemplary of how the subject might circumvent its objectification, Towards a Conceptual Militancy brings art back into the social sphere following decades of cultural commodification."--Back cover Lessons for the cultural left, from cat memes to gaming, to Stranger Things, and more.