The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy . Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to: Turn digital subscriptions into forever sales Build an online community your customers will love Develop new loyalty programs that really pay off Transform freemium users into superusers Create a self-generating revenue stream Keep memberships and profits growing for years to come Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need. You’ll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You’ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service. Most importantly, you’ll discover what works, and what doesn’t, from some of the key players in the new membership economy. It’s not about ownership; it’s about access, options, and freedom. When you join forces with your customers, membership has its rewards―for you, your company, and your continued success. In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution. This is __The Membership Economy__. Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to: * Turn digital subscriptions into forever sales * Build an online community your customers will love * Develop new loyalty programs that really pay off * Transform freemium users into superusers * Create a self-generating revenue stream * Keep memberships and profits growing for years to come Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need. You’ll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You’ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service. Most importantly, you’ll discover what works, and what doesn’t, from some of the key players in the new membership economy. It’s not about ownership; it’s about access, options, and freedom. When you join forces with your customers, membership has its rewards―for you, your company, and your continued success. THE MEMBERSHIP ECONOMY Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue If youve ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, Twitter you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. THE MEMBERSHIP ECONOMY argues that we are now moving away from ownership, but we still want the benefits that come with access. As individuals grow frustrated with the burdens of owning, caring for and storing too much stuff, they are looking for ways to minimize that stress. They are also experiencing a need for meaningful connection and community. The membership-based business is a problem-solver for both businesses and individuals. It spares people from the duties of ownership, and provides a feeling of commonality and affiliation. For businesses, it offers the opportunity to create a forever customer who remains loyal and participatory, even as the company shifts and changes. Membership allows for building direct relationships, and continuously generates a data stream that can be tapped for a variety of purposes. Ultimately, it provides the cache of belonging. The'membership'business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology. The Membership Economy shows how nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or offering access instead of just'ownership,'organizations can leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. With great case studies from American Express, LinkedIn, CrossFit, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue. The membership business models of Netflix, ZipCar, and other industry giants revealed--and how you can use them to lead your company to the top of the food chain For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been perfected. Join Today shows how nimble companies that have developed a Membership Model are thriving. Companies including those that rent, lend or offer unlimited or premium access instead of just ownership, have the opportunity to leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. The book also explores how industry leaders like AmEx, Uber, Weight Watchers, and Salesforce.com are radically rethinking how they provide value to their customers 数字互联、通信技术以及价格低廉的云存储为本书介绍的这一商业模式奠定了基础。硅谷咨询师罗比·科尔曼·巴克斯特将其称为"会员制经济"。SurveyMonkey和Match.com等公司完全依靠订阅。有些公司将会员制的原则和做法融入到现有框架中。Netflix和Spotify等会员制企业与其会员建立起长期且互利共赢的关系。作为一家会员制公司,getAbstract向那些对会员制模式利弊感兴趣的学生和领导推荐这本研究翔实、结构清晰的入门读物。