The meaning of modern business : an introduction to the philosophy of large corporate enterprise

Examines the philosophy of the business corporation with the goal of making the corporation more comprehensible and to provide norms for corporate performance. Preface Contents Introduction The Quest I. The Search for a Philosophy of Business II. The Traditional Corporation III. The Metrocorporation IV. The Dilemma of Corporate Responsibility V. Five Scientific Problems Corporate Realities VI. Corporate Goals VII. Rationality and Reality in Decision Making VIII. Policy Steps and Policy Instruments IX. Strategic Decision Areas Corporate Responsibilities X. Claimants on the Corporation XI. Security Holders and Customers XII. Employees and Suppliers XIII. Competitors, Local Communities, the General Public and Governments XIV. Public Relationships and Corporate Interests The Future Course XV. The Well-Tempered Corporation Notes Index