The Marketing Toolkit [electronic resource] : Bite-sized Wisdom - Perfect for Busy People Who Would Sooner be Succeeding, Not Reading

Good marketing really can transform a business but here's how to get to the nuts and bolts of what is right for your business. This book supports anyone who is responsible for the survival and success of businesses by simplifying the marketing process. It delivers actionable steps on more than 60 topics which form the core of marketing - understanding customer needs in order to satisfy them profitably. It uniquely covers associated vital issues such as working with designers, buying resources, negotiation skills, etcetera. Above all you have quick access to evergreen wisdom and uncomplicated, practical, information that will help move you forward. It is written by an expert - the author is an experienced business professional and a practising marketing professional, an accustomed teacher who knows how to write what a reader needs and a practising business adviser who has first-hand experience of the most common pitfalls and errors. After more than thirty years at the coalface of the marketing and communication industry, Jeff Della Mura knows what hurts, what works and what doesn't. He is a Chartered Marketer, a Fellow of The Chartered Institute of Marketing, a visiting lecturer and an award-winning business adviser. A supportive observer of growing businesses, Jeff has written numerous advisory articles and briefings. Good marketing really can transform a business. This book offers the nuts and bolts of what is right for your business. It delivers actionable steps on more than 60 topics which form the core of marketing - understanding customer needs in order to satisfy them profitably. It covers working with designers, buying resources, and negotiation skills. The ten fundamentals of marketing The stepping-stones to success Setting your house in order Sales and communication nuggets Making the best use of the (well) written word Popular marketing media and options Tools, tips and time-savers The point of it all : profitable customers. Title from PDF title page (viewed on Mar. 31, 2009).