The Manual of strategic planning for cultural organizations : a guide for museums, performing arts, science centers, public gardens, heritage sites, libraries, archives, and zoos

The Manual of Strategic Planning for Cultural Organizations adopts a hollistic approach to the creative world of cultural institutions. By encompassing museums, art galleries, gardens, zoos, science centers, historic sites, cultural centers, festivals, and performing arts, this book responds to the reality that boundaries are being blurred among institutional types—with many gardens incorporating exhibitions, many museums part of multidisciplinary cultural centers and festivals.. As cultural leaders transform the arts in the twenty-first century, this “whole career” manual will prepare readers for every stage. Three key areas covered are: Leadership change. This chapter explains the role of strategic planning when an institution is going through the process of hiring a new director. A question we are frequently asked is “Should the strategic plan precede the search process or should it wait until the new director takes up the position?” Institutional change. Increasingly, cultural organizations are going through major change: from public-sector agencies to nonprofit corporations; from private ownership to non-profit status; from nonprofit status to a foundation, and many other variations. This book addresses the role of strategic planning during these transitions. Staff empowerment. This manual addresses the opportunities for staff at all levelsto grow by participating in strategic planning. This edition focuses on how to engage and empower staff. A Guide for Museums, Performing Arts, Science Centers, Public Gardens, Heritage Sites, Libraries, Archives, and Zoos is a game-changing book with broad reach into the cultural sector, while still serving the museum community. This Revision Of The 2007 Manual Of Strategic Planning For Museums Has Been Expanded To Be Relevant To A Broader Group Of Cultural Organizations--provided By Publisher. Why Conduct A Strategic Plan? -- Case Study 1.1: The Guggenheim Bilbao Strategic Vision 2020 -- Case Study 1.2: Why Do You Need Libraries Anyway? : The County Of Los Angeles Public Library Strategic Plan -- Case Study 1.3: Soft Power And The Gardiner Museum's Strategic Plan -- When To Conduct A Strategic Plan -- Case Study 2.1: It's Time For Strategic Planning At The Whitney Museum Of American Art -- Case Study 2.2: A New Strategic Direction For The Schomburg Center For Research In Black Culture -- Who And What : The Structure Of Strategic Planning -- Case Study 3.1: Tafelmusik's Strategic Plan For Acoustical Excellence -- Case Study 3.2: Benefits Of Strategic Planning In Science Centers -- How : Methods Of Engagement -- Case Study 4.1: Why Strategic Planning For Cultural Organizations Needs To Include The City -- Case Study 4.2: How Art League Houston Engaged Communities -- From Problems To Strategies -- Case Study 5.1: The Role Of Strategic Planning In Formalizing And Communicating The Changing Role Of The Toronto Zoo -- Case Study 5.2: A New Governance Strategy For The Tom Thomson Art Gallery -- From Strategies To Goals : The Strategic Planning Retreat -- Case Study 6.1: Creativity Is Center Stage In Strategic Planning For Roundabout Theatre Company -- From Goals To Objectives And Tasks -- Case Study 7.1: Henry Ford Estate Fair Lane : A 21st Century Blueprint For An Iconic Historic Home -- Implementing The Plan -- Case Study 8.1: A Great Garden Of The World : Our Planning Story -- Evaluating The Strategic Plan -- Case Study 9.1: Measuring What Matters In Strategic Planning -- Case Study 9.2: Using Metrics To Further Alignment At Hillwood -- Conclusion: What Can Go Wrong And How To Fix It -- Glossary. Gail Dexter Lord, Kate Markert. Includes Bibliographical References And Index. Contents 6 List of Figures and Tables 10 Preface • Gail Lord 12 Acknowledgments 14 1. Why Conduct a Strategic Plan? 16 2. When to Conduct a Strategic Plan 46 3. Who and What: The Structure of Strategic Planning 60 4. How: Methods of Engagement 84 5. From Problems to Strategies 108 6. From Strategies to Goals: The Strategic Planning Retreat 122 7. From Goals to Objectives and Tasks 134 8. Implementing the Plan 146 9. Evaluating the Strategic Plan 160 10. Conclusion: What Can Go Wrong and How to Fix It 174 Glossary 180 Bibliography 186 Index 190 About the Authors and Case Study Contributors 194 "This revision of the 2007 Manual of Strategic Planning for Museums has been expanded to be relevant to a broader group of cultural organizations"--Fourni par l'éditeur __The Manual of Strategic Planning for Cultural Organizations__