The Management of Intellectual Property (New Horizons in Intellectual Property series)

This book brings together innovative contributions on the management of intellectual property (IP) and intellectual property rights by an esteemed and multi-disciplinary group of economists, management scientists, accountants and lawyers. Offering a broad and enlightening picture of the measurement and management of IP, the contributors argue that the shift towards a knowledge-based economy has increased the importance of IP and more generally, intangible assets, as a focus for company decision-making behavior. The book explores these intangible assets, which are driven by investments in R&D, marketing, education and training, management information systems and organizational structure. The inherent risk in the development of such assets – born from the involvement of creativity and innovation – is also discussed. The Management of Intellectual Property will be useful to both students of management and managers in the field who have to make decisions with regard to investments in, and the protection of, IP and other intangible assets. This Book Will Be A Useful Resource For Those Studying Or Teaching The Management Of Ip. . . A Welcome Addition On The Reading List For All Good Ip Management Courses. Duncan Bucknell, Journal Of Intellectual Property Law And Practice This Book Brings Together Innovative Contributions On The Management Of Intellectual Property (ip) And Intellectual Property Rights By An Esteemed And Multi-disciplinary Group Of Economists, Management Scientists, Accountants And Lawyers. Offering A Broad And Enlightening Picture Of The Measurement And Management Of Ip, The Contributors Argue That The Shift Towards A Knowledge-based Economy Has Increased The Importance Of Ip And More Generally, Intangible Assets, As A Focus For Company Decision-making Behaviour. The Book Explores These Intangible Assets, Which Are Driven By Investments In R&d, Marketing, Education And Training, Management Information Systems And Organizational Structure. The Inherent Risk In The Development Of Such Assets Born From The Involvement Of Creativity And Innovation Is Also Discussed. The Management Of Intellectual Property Should Prove Of Use To Both Students Of Management And Managers In The Field Who Have To Make Decisions With Regard To Investments In, And The Protection Of, Ip And Other Intangible Assets. The Management of Intellectual Property......Page 1 Contents......Page 5 Contributors......Page 7 1. The management of intellectual property: introduction......Page 11 2. A legal perspective......Page 31 3. An accounting perspective......Page 48 4. A management perspective......Page 74 5. An economic perspective......Page 93 6. Market valuation of US and European intellectual property......Page 119 7. Market valuation of UK intellectual property: manufacturing, utility and financial services firms......Page 140 8. Market valuation of Australian intellectual property......Page 154 9. Innovation scoreboards: an Australian perspective......Page 167 10. Intellectual property and company performance: company case study evidence......Page 187 11. Use of intellectual property by the UK financial services sector......Page 208 12. Understanding the patenting behaviour of firms......Page 229 13. IP-valuation as a tool to sustain innovation......Page 257 14. Patent valuation and real options......Page 276 15. Valuing patents and patent portfolios from a corporate perspective: theoretical considerations, applied needs and future challenges......Page 301 Index......Page 325 "Offering a broad and enlightening picture of the measurement and management of IP, in this book the contributors argue that the shift towards a knowledge-based economy has increased the importance of IP and more generally, intangible assets as a focus for company decision-making behaviour. The book explores these intangible assets, which are driven by investments in R&D, marketing, education and training, management information systems and organizational structure. The inherent risk in the development of such assets - born from the involvement of creativity and innovation - is also discussed." -- BOOK JACKET