ساخت هند استار: داستان شگفت‌انگیز ماجراجویی روپرت مرداک در هند

When Rupert Murdoch, executive chairman, News Corporation, blew up more than $870 million buying Star TV from Richard Li in the early 1990s, analysts were dismayed. Why on earth had Murdoch invested in a pan-Asian broadcaster that was neither fish nor fowl? More than twenty-five years later, with revenues of over $2 billion, Star India is one of the country's three largest media firms. Murdoch's instinct had done what a hundred investor summits could not: showcased the potential of the Indian media market to the world. Vanita Kohli-Khandekar tells the thrilling story of Indian television through its most notable protagonist: Star TV. The narrative is peppered with delicious anecdotes and a fascinating cast of characters that includes Rathikant Basu, Peter Mukerjea, Uday Shankar, Sameer Nair and the Murdochs, who loom large over every scene. Title page Contents Praise for the Book Dedication How to Read This Book Prologue PART I: RICHARD LI (1991–93) 1. Once Upon a Time . . . PART II: RUPERT MURDOCH (1993–96) 2. Rupert’s Discovery of Asia 3. Murugun Shoots for Murdoch PART III: RATHIKANT BASU (1996–99) 4. The First CEO 5. Star Speaks in Hindi PART IV: PETER MUKERJEA (1999–2007) 6. The Sixty Minutes That Saved Star 7. The Making of India’s Largest Media House 8. Star-crossed PART V: UDAY SHANKAR (2007 ONWARDS) 9. The Journalist CEO 10. Star Sports a New Look 11. The Star That Shankar Made Epilogue APPENDICES Appendix A: Star India Revenue and Profit Numbers Appendix B: The Rise and Rise of India’s Television Industry Appendix C: India’s Top Media Companies Footnotes How to Read This Book 1. Once Upon a Time . . . 2. Rupert’s Discovery of Asia 3. Murugun Shoots for Murdoch 4. The First CEO 5. Star Speaks in Hindi 6. The Sixty Minutes That Saved Star 7. The Making of India’s Largest Media House 8. Star-crossed 9. The Journalist CEO 10. Star Sports a New Look 11. The Star That Shankar Made Epilogue Research Resources and Bibliography Interviews With Special Thanks to . . . Follow Penguin Copyright