The Live-Streaming Handbook : How to Create Live Video for Social Media on Your Phone and Desktop

__The Live-Streaming Handbook__Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he's given to professional broadcasters with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies.Also included are:a foreword by Al Roker (NBC's); practical steps for using popular live-streaming apps, such as Facebook Live and Twitter; nearly 80 colour images of live-streaming events, screenshots and gadgets; a detailed walk-through of how to successfully present and produce your live-streaming show; advice on analysing and exploiting viewer metrics to increase followers; more than 130 quotes of real-world advice from expert producers of online media content; over 700 links to online case studies, articles, research and background reading.With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing and digital media, as well as general readers interested in live-streaming at home. The Live-Streaming Handbook will teach you how to present live-video shows from your phone and stream them straight to Facebook and Twitter. With this book and your favourite social media apps, you will be able to run your own TV station for your home or work. Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he's given to professional broadcasters with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies. Also included are: a foreword by Al Roker (NBC's The Today Show); practical steps for using popular live-streaming apps, such as Facebook Live and Twitter; nearly 80 colour images of live-streaming events, screenshots and gadgets; a detailed walk-through of how to successfully present and produce your live-streaming show; advice on analysing and exploiting viewer metrics to increase followers; more than 130 quotes of real-world advice from expert producers of online media content; over 700 links to online case studies, articles, research and background reading. With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing and digital media, as well as general readers interested in live-streaming at home. "With The Live-Streaming Handbook you will learn how to present live video shows from your phone and stream them straight to Facebook and Twitter. With this book and your favourite social media apps, you will be able to run your own TV-station for your home or work. Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he's given to professional broadcasters, with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried-and-tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies. Also included:Practical steps for using popular live-streaming apps, such as Facebook Live and Twitter;nearly 80 colour images of live-streaming events, screenshots and gadgets;a detailed walk-through of how to successfully present and produce your live-streaming show;advice on analysing and exploiting viewer metrics to increase followers;130+ quotes of real-world advice from expert producers of online media content;700+ links to online case studies, articles, research and background reading. With this extensive manual you will gain a competitive edge in the world of online live-streaming. It'll be invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing, and digital media. With Foreword by Al Roker (NBC Today Show)"--Provided by publisher Cover......Page 1 Title......Page 6 Copyright......Page 7 Dedication......Page 8 Contents......Page 10 List of figures......Page 17 Foreword......Page 20 Preface......Page 23 A few quick points......Page 26 Acknowledgements......Page 28 Part I So you want to go live?......Page 30 1 Why love live?......Page 32 2 Facebook Live......Page 41 3 Twitter Go Live/Periscope......Page 56 4 YouTube......Page 78 5 Other live-streaming apps and software......Page 84 Part II Live-stream themes......Page 94 6 Your live-stream strategy......Page 96 7 Content is king......Page 102 8 Focus on. . .......Page 156 Part III Pre-show production......Page 204 9 How long and when it’s on......Page 206 10 The recce......Page 214 11 Live-stream privacy, security and safety......Page 219 12 Tech tips and kit......Page 242 Part IV On air......Page 256 13 Your vital title......Page 258 14 Comments and reactions......Page 265 15 Shares, follows and notifications......Page 275 16 The presenter......Page 283 17 The producer......Page 302 18 The viewers......Page 306 19 At the start of the show......Page 315 20 During the show......Page 325 21 At the end of the show......Page 337 Part V Post-show production......Page 344 22 Downloads and uploads......Page 346 23 Amplify your live-stream......Page 355 24 Measuring your metrics......Page 369 Index......Page 383 Part Part I So you want to go live? -- chapter 1 Why love live? -- chapter 2 Facebook Live -- chapter 3 Twitter Go Live/Periscope -- chapter 4 YouTube -- chapter 5 Other live-streaming apps and software -- part Part II Live-stream themes -- chapter 6 Your live-stream strategy -- chapter 7 Content is king -- chapter 8 Focus on. -- part Part III Pre-show production -- chapter 9 How long and when it's on -- chapter 10 The recce -- chapter 11 Live-stream privacy, security and safety -- chapter 12 Tech tips and kit -- part Part IV On air -- chapter 13 Your vital title -- chapter 14 Comments and reactions -- chapter 15 Shares, follows and notifications -- chapter 16 The presenter -- chapter 17 The producer -- chapter 18 The viewers -- chapter 19 At the start of the show -- chapter 20 During the show -- chapter 21 At the end of the show -- part Part V Post-show production -- chapter 22 Downloads and uploads -- chapter 23 Amplify your live-stream -- chapter 24 Measuring your metrics