The little red book of China business : Chairman Mao's secrets for business success
معرفی کتاب «The little red book of China business : Chairman Mao's secrets for business success» نوشتهٔ Sheila Melvin، منتشرشده توسط نشر Sourcebooks در سال 2007. این کتاب در فرمت pdf، زبان انگلیسی ارائه شده است.
Ms Melvin has written a book that most expats living in China will find familiar. Using Mao's quotes she highlights many of the trials, humor, and experiences of living and doing business in China. From being "useful" to avoiding "arrogance" a newbie to China will many useful thoughts. Chinese have a long memory and many of today's difficulties are found in events that happened decades ago. You will also get an appreciation for Mao Thought and find it hard to decide if it is his genius or his ability to record the Chinese character that makes a study of his quotations a must. If your company does business in China, especially if you are sitting in your nice office in the West, you need to read this book. If you are on your way to China, this is one of a half dozen books you need to read. Other good books, Thick Face, Black Heart, Geography of Thought, How Asians and Westerners Think Differently Lonely Planet China Oracle Bones : A Journey Between China's Past and Present Cowboys and Dragons : Shattering cultural myths to advance Chinese/American Business. The Asian Mind Game Get them from Amazon The Secret to Business Success in ChinaAs the Chinese market continues to open up in the West, the opportunities for you and your business are endless. But so are the opportunities for making the wrong move, saying the wrong thing and unknowingly jeopardizing your success in this market. In order to succeed in China, you need to understand China and her people.The Little Red Book of China Business provides a unique approach to understanding the Chinese business culture by unlocking an essential key: The current generation of Chinese businesspeople grew up with the lessons and teaching of Mao's Little Red Book, and these lessons guide their action in business and culture. If you don't understand Mao and the Little Red Book, you don't understand China business.Sheila Melvin walks you through the key lessons of the Little Red Book, unlocking incredible business and strategy secrets along the way. Discover such strategies as:Value HistoryMake Foreign Things Serve ChinaMaster What You Do Not Know...And much more.The Little Red Book of China Business will show any businessperson or organization how to bridge the gap to a successful working relationship. In The Little Red Book of China Business - the first guide to doing business in China based on the advice and example of the country's ultimate insider, Mao Zedong - Sheila Melvin casts a penetrating light into the Chinese psyche. Using quotes and anecdotes from Mao's life to reveal fundamental truths about China's culture, each chapter elaborates a new 'rule' to learn - 'The Unity of Opposites', for instance, helps you understand the contradictory nature of a socialist country with an unabashedly consumer society, while 'Mastering What You Do Not Know' is a lesson in the unique methods of investigation and exchange of information in the Chinese economy. It is filled with advice on typical situations likely to face those entering the China market. Title Page 2 Copyright Page 3 Contents 6 Acknowledgments 8 Introduction 10 Chapter One 18 Chapter Two 58 Chapter Three 88 Chapter Four 124 Chapter Five 156 Chapter Six 190 Chapter Seven 222 Chapter Eight 256 Bibliography 282 Index 304 About the Author 318 Back Cover 322 0749927739,9780749927738,0749928441,978-0749928445,1402209118,978-1402209116 A guide to doing business in China based on the advice and example of the country's ultimate insider, Mao Zedong. It casts a light into the Chinese psyche. Using quotes and anecdotes from Mao's life to reveal fundamental truths about China's culture, each chapter elaborates a 'rule' to learn. Melvins book provides a unique approach to understanding Chinese business culture by examining "Maos Little Red Book," the foundation of social, political, and business thought for the current generation of Chinese business people Value history The unity of opposites Make foreign things serve China Master what you do not know Enemies and friends Resist dogmatism People are the decisive factor Serve the people.
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