The little book of big packaging ideas

A volume "packed" with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets. What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning, and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is stuffed with content in a compact, portable, and easy-to-use format "In the overcrowded packaging market, dynamic and unusual designs can really make a statement. However, creating a package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success." "What makes a package successful? How do designers find inspiration and execute designs that work? The Little Book of Big Packaging Ideas answers those questions - and more - by illuminating the processes of design research, working with clients, planning, and execution. The pages of this portable and easy-to-use volume are "packed" with images of the best packaging designs in the world."--BOOK JACKET What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers these and other questions. It covers inspiration, process, design research, working with clients, planning and execution of some of the effective packages on the market.