The Lemonade Stall: How to test and validate ideas - a story and workbook (Creating Products and Services)

Praise for The Lemonade Stall 2 Title Page 3 Copyright 4 Dedication 5 Contents 6 Preface 7 How to use this book 8 Part I 9 1. The discovery 10 2. Interviewing the neighbours 12 3. Testing, testing 15 4. The scientific method bombshell 17 5. The first question 20 6. The hypothesis 22 7. Round one 25 8. Round Two 27 9. Round Three 29 10. The fun run 31 11. The future 33 Part II 34 The essay 35 Part III 38 The exercises 39 Mrs Coney’s warning 40 Outcome or output? 41 Think of an output 42 Scenario #1: Ali’s sports shop 43 Scenario #1: Create a hypothesis 44 Scenario #1: Create a test 45 Scenario #1: Ali’s findings 46 Scenario #1: Ali’s mistakes 47 Scenario #2: The team manager 48 Scenario #2: Bob’s hypotheses 49 Scenario #2: Bob’s tests 50 Scenario #2: What went wrong? 51 Scenario #2: Bigger picture 52 Scenario #3: Posh poochies 53 Scenario #3: Create a test 54 Scenario #3: Colin’s findings 55 Scenario #4: Reducing accidents 56 Scenario #4: Deena’s questions 57 Scenario #4: Create a hypothesis 58 Scenario #4: Create a test 59 Scenario #4: Deena’s findings 60 Tiny tests 61 … but I don’t like that idea 62 What else is holding you back? 63 Finding the sweet spot 64 Elevator pitch 65 Your customers’ needs 66 Validation time 67 Facts vs Assumptions 68 Data collection 69 What’s the BIG idea? 70 What’s the BIG idea? (cont.) 71 What’s the BIG idea? (cont. again) 72 “Real” customers 73 Get out! 74 Time for a creative break! 75 I like small batches and I cannot lie 76 Failure! 77 Spot the fluff 78 How fluff gathers 79 It’s all about you 80 Perception 81 Let’s start again 82 The answers 83 Want printed exercises? 86 A summary of the scientific method 87 Get some free stuff 90 Acknowledgments 91 About the Author 92 Also by David Lowe 93 Also by David Lowe 94