رهبر به عنوان ارتباط‌دهنده: استراتژی‌ها و تاکتیک‌ها برای ایجاد وفاداری، تمرکز تلاش و ایجاد خلاقیت

It may sound tardy to review a book that came out years ago. But I bought this book on impulse - spotted it by chance in a bookshop and only recently have I discovered how practical this wonderful book is. And it's not only me. I've just received an email from a leading "communication coach" who spends his time working with some of Australia's top CEOs. Larry Robertson says "it articulates far more eruditely what I try to put across to my clients". But why is this topic relevant? What's CEO communication got to do with communicators? My research shows that usually the most cost-effective way to improve internal communication is by improving executive communication. Results on executive communication are usually poor, and executive communication correlates most strongly with overall satisfaction with communication.The authors are former VPs of Fleishman-Hillard, a leading communication consulting firm. The 13 comprehensive chapters (with dozens of useful references) are organised into four parts covering 10 essential roles of leaders.The leadership agenda: leaders as communicators, critical issues.The leader as community developer: meaning-maker, storyteller, trust builder.The leader as navigator: direction setter, transition pilot, linking agent.The leader as renewal champion: critic, provocateur, learning advocate, and innovation coach.The last chapter is the most valuable of all. This has two quizzes to check how well your communication reflects the key messages. Providing you buy a book for each leader, I don't see why you can't use the first quiz, not only for the leader to do a self-assessment, but also for subordinates or followers to assess the how well the leader is handling the 10 essential leadership roles. Better still, ask whether the behaviour is evidenced frequently, often, sometimes, rarely or never, and then allocate scores of 4,3,2,1,0 respectively for each. You can then total the scores for each section: 13-16 is excellent, 9-12 good, 5-8 poor, and less than 5 highlights a blind spot. Highly recommended for all leaders and communicators who support them. Every leader faces issues unique to his or her particular organization, but at least three challenges are universal: building a sense of community among employees, keeping them focused through even the toughest transitions, and sparking the creativity necessary to keep the company on the cutting edge and at the top of the industry. The competency most crucial to meeting these challenges is communication. As a leader, you've got to understand not only your business's needs, but also those of its constituents. It is up to you to interpret, relay, and bring together the many (and sometimes conflicting) points of view while exercising the judgment and vision your people trust and expect. The Leader as Communicator examines the many communication-based roles you must master in order to maximize your effectiveness as a leader. The Leader as Communicator presents case studies from companies including Cadillac, Emerson, and Saturn, plus dozens of examples from organizations like GE, the U.S. Army, the St. Louis Cardinals baseball team, and others. Sprinkled throughout the text are provocative quotations from Peter Drucker, Warren Bennis, Louis Gerstner, Jac Fitz-enz, William Bridges, and many other leadership experts and executives. Packed with strategies and tactics for shaping the communications climate of your organization, the book culminates with assessment exercises that let you measure your own communication skills. You'll then know just how and where to apply specific techniques to build morale, creativity, alignment, and productivity across your entire company. In turbulent times, the ability to communicate with power and purpose becomes a crucial leadership competency. Smart executives realize that leadership communication isn't a matter of "making nice," but a strategic necessity. Organized around an original model defining the important communication roles a leader must fill, The Leader as Communicator examines roles as diverse as trust-builder and critic, renewal champion and navigator, learning advocate and provocateur. The book presents case studies of organizations including Cadillac, Emerson, and Saturn, plus dozens of other examples. Packed with strategies and tactics showing how leaders can shape the communications climate of their organizations, the book culminates with assessment exercises that let readers measure their own communication skills. This insightful book demonstrates how to become a stronger, more confident leader -- one who can use communication to build alignment, enthusiasm, and productivity. "The Leader as Communicator examines the many communication-based roles you must master in order to maximize your effectiveness as a leader." "The Leader as Communicator presents case studies from companies including Cadillac, Emerson, and Saturn, plus dozens of examples from organizations like GE, the U.S. Army, the St. Louis Cardinals baseball team, and others. Sprinkled throughout the text are provocative quotations from Peter Drucker, Warren Bennis, Louis Gerstner, Jac Fitz-enz, William Bridges, and many other leadership experts and executives." "Packed with strategies and tactics for shaping the communications climate of your organization, the book culminates with assessment exercises that let you measure your own communication skills. You'll then know just how and where to apply specific techniques to build morale, creativity, alignment, and productivity across your entire company."--BOOK JACKET.