The Lead Generation Handbook: How to Generate All the Sales Leads You'll Ever Need -- Quickly, Easily, and Inexpensively!

THE LEAD GENERATION HANDBOOK How to Generate All the Sales Leads You'll Ever Need -- Quickly, Easily, and Inexpensively All businesses need sales. But you can't get sales without getting leads first. This is a comprehensive guide to multiple marketing techniques for generating sales leads in every imaginable way. Filled with samples, forms, worksheets, and other ready-to-use tools, the book covers direct mail (letters, postcards, entire packages, and more) * telemarketing * inquiry advertising * publicity and public relations * seminars and presentations * trade shows * the internet * CD-ROMs and more! Bob Bly explains how to design a lead-generation campaign, create an irresistible offer, monitor and measure results -- and how to turn those leads into sales! ROBERT W. BLY (Dumont, NJ) is a copy consultant and author specializing in business-to-business marketing. He has written lead-generating materials for IBM, AT&T, Grumman Corp., UniSys, and many other leading companies. All businesses need sales. But you can't get sales without getting leads first. This is a comprehensive guide to how to use multiple marketing techniques to generate sales leads every way imaginable Filled with samples, forms, worksheets, and other ready-to-use tools, the book covers: direct mail (letters, postcards, entire packages, and more) -- telemarketing -- inquiry advertising -- publicity and public relations -- seminars and presentations -- trade shows -- the Internet -- CD-ROMs, and more. Robert Bly explains how to design a lead-generation campaign, create an "irresistible" offer, monitor and measure results, and turn leads into sales Bob Bly doesn't just tell you how to generate inquiries. He shows you how to reel in qualified leads who are genuinely interested in what you've got to offer. You'll also see how a variety of lead sources can be easily linked to increase quantity or quality - or both. For instance, you'll find out how to use ListServers for huge internet mailings, and how to use print advertising to prequalify seminar attendees. The book is packed with actual letters, ads, order forms, scripts, and press releases that can be used to get leads A guide showing how to use multiple marketing techniques to generate high-quality sales leads.With coverage of direct mail,telemarketing,publicity and PR,and seminars,including examples of letters,forms,Web sites,worksheets and checklists for generating and tracking leads.