The Language of Tourism A Sociolinguistic Perspective (Cabi Cabi)

Languages convey messages, have a heuristic or semantic content, and operate through a conventional system of symbols and codes. In this book, it is shown that tourism, in the act of promotion, as well as in the accounts of its practitioners and clients, has a discourse of its own. The language of tourism is however much more than just a metaphor. Through pictures, brochures and other media, the language of tourism attempts to seduce millions of people into becoming tourists and subsequently to control their attitudes and behaviour. Tourists, in turn, contribute further to this language through the communication of their experiences. This book provides the first sociolinguistic treatment of tourism. It draws on both semiotic analyses of tourism and on the content of promotional material produced by the tourism industry. The author writes in a way that is both rigorous but accessible. Providing a highly original treatment, the book is of interest to all studying tourism from a social science perspective. In addition, it has important implications for tourism marketing and for professionals in the tourism industry. The Language of Tourism Acknowledgements 1 The Language of Tourism 2 Tourism as Language A growing awareness of tourism as language Four major theoretical perspectives on tourism and their sociolinguistic correlates 6 The authenticity perspective The strangerhood perspective The play perspective The conflict perspective 3 Properties of the Language of Tourism Convergent properties Functions Structure Tense Magic Divergent properties Lack of sender identification Monologue Euphoria Tautology 4 Tourism as a Language of Social Control Tourism as a language of social control in prototypical forms of tourism Tourism as a language of social control in contemporary tourism The linguistic underpinnings of tourism as a language of social control Tourism as a language of social control in promotional material Tourism as a language of social control in hotels and resorts Tourism as a language of social control in touring Touring at the site The organized coach tour Adventure tours Walking tours 5 The Tourist as Child Romanticism, regression, and rebirth Romanticism Regression Rebirth Happiness, hedonism, and heliocentrism Happiness Hedonism Heliocentrism Fun, fantasy, and fairy tales Fun Fantasy Fairy tales Sea, sex, and socialization Sea Sex Socialization 6 The Media of the Language of Tourism Media classification schemes Traditional models Sender-based models Multifaceted models A new method of classification Pre-trip written media On-trip written media Post-trip written media Pre-trip audio media On-trip audio media Post-trip audio media Pre-trip visual/sensory media On-trip visual/sensory media Post-trip visual/sensory media Pre-trip written and visual/sensory media On-trip written and visual/sensory media Post-trip written and visual/sensory media Pre-trip audio and visual/sensory media On-trip audio and visual/sensory media Post-trip audio and visual/sensory media Pre-trip written, audio and visual/sensory media On-trip written, audio and visual/sensory media Post-trip written, audio and visual/sensory media 7 Techniques of the Language of Tourism Verbal techniques Comparison Key words and keying Testimony Humour Languaging Ego-targeting Visual techniques Colour Format Visual cliche Connotation procedures Verbal and visual techniques combined Puzzles Temporal contrast Collage Ousting the competition Infraction of taboo Significant omission 8 Registers of the Language of Tourism Many tourism themes: several registers of the language of tourism 01' talk: the register of nostalgia tourism Spasprech: the register of health tourism Gastrolingo: the register of food and drink Greenspeak: the register of eco-tourism References Index Languages Convey Messages, Have A Heuristic Or Semantic Content, And Operate Through A Conventional System Of Symbols And Codes. In This Book, It Is Shown That Tourism, In The Act Of Promotion, As Well As In The Accounts Of Its Practitioners And Clients, Has A Discourse Of Its Own. The Language Of Tourism Is However Much More Than Just A Metaphor. Through Pictures, Brochures And Other Media, The Language Of Tourism Attempts To Seduce Millions Of People Into Becoming Tourists And Subsequently To Control Their Attitudes And Behaviour. As Tourists, Such People Then Contribute Further To This Language Through The Communication Of Their Experiences. This Book Provides The First Sociolinguistic Treatment Of Tourism. It Draws On Both Semiotic Analyses Of Tourism And On The Content Of Promotional Material Produced By The Tourism Industry. The Author Writes In A Way That Is Both Rigorous But Accessible. Providing A Highly Original Treatment, The Book Is Of Interest To All Studying Tourism From A Social Science Perspective. In Addition, It Has Important Implications For Tourism Marketing And For Professionals In The Tourism Industry. 1. The Language Of Tourism -- 2. Tourism As Language -- 3. Properties Of The Language Of Tourism -- 4. Tourism As A Language Of Social Control -- 5. The Tourist As Child -- 6. The Media Of The Language Of Tourism -- 7. Techniques Of The Language Of Tourism -- 8. Registers Of The Language Of Tourism. Graham M.s. Dann. Includes Bibliographical References (p. 253-283) And Index.