The king of Madison Avenue : David Ogilvy and the making of modern advertising

Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy’s remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. Idiosyncratic, full of contradictions, and characterized by a powerful intellect, he redefined the business and became an icon within the advertising world, inspiring countless people to devote their lives to it. This biography is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy’s personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: \* "The man in the Hathaway shirt" with his aristocratic eye patch\* "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and “Schweppervesence”) to the U.S.\* Perhaps the most famous automobile headline of all time--“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.”\* “Pablo Casals is coming home--to Puerto Rico.” Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement.\* And his greatest (if less recognized) sales success--“DOVE creams your skin while you wash.” Fifty years later, still on his original proposition that it doesn’t dry your skin, Dove has become the largest selling cleansing brand in the world. Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy

Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint.

The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as:

* "The man in the Hathaway shirt" with his aristocratic eye patch
* "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S.
* Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock."
* "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement.
* And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash."

Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time—"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home—to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success—"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world. From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy. With cooperation of Ogilvy's family and a wealth of material to use, and based on firsthand experiences, this will be the book on Ogilvy. In addition to his own large collection of photos, memos, etc, Roman also has access to extensive archives of Ogilvy's personal papers. Bestselling Author: Everyone in the advertising and marketing worlds knows Ken Roman as the dynamic former CEO of Ogilvy & Mather, author of the hugely successful How to Advertise and Writing that WorksFirst Bio of a Fascinating Individual: Ogilvy's life and career make for an intriguing study from both a biographical and a business standpoint. Idiosyncratic, full of contradictions, and characterized by a powerful intellect, he redefined the business and became an icon within the advertising world, inspiring countless people to devote their lives to it. Broad Appeal: This book's appeal ranges from the practical to the pop cultural. Ogilvy's name is recognized around the world and general readers spurred by the popularity of the new show "Mad Men" to employees of emerging advertising companies in the developing world will recognize Ogilvy's history as a perfect starting point. O & M Worldwide has 497 offices in 93 countries. This biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. He redefined the advertising world, inspiring countless people to devote their lives to it. The book includes a wealth of photos, recordings and archive papers Contents......Page 12 Author's Note......Page 14 Introduction: The King of Madison Avenue......Page 18 1 An Eccentric Celtic Mixture......Page 28 2 "I Failed Every Exam"......Page 40 3 The Making of a Salesman......Page 52 4 Who Was Mather?......Page 62 5 Lucre in America......Page 72 6 The Farmer and the Spy......Page 86 7 Big Ideas......Page 100 8 The Philosopher Kings......Page 130 9 The True Church......Page 148 10 The King in His Castle......Page 172 11 Megamergers and Megalomaniacs......Page 196 12 A Disease Called Entertainment......Page 216 13 The Burr of Singularity......Page 240 Afterword: (More) Unpublished David Ogilvy......Page 252 Bibliography and Source Notes......Page 266 Acknowledgments......Page 290 B......Page 292 D......Page 293 I......Page 294 M......Page 295 O......Page 296 R......Page 297 T......Page 298 Y......Page 299 Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.