The Irresistible Offer : How to Sell Your Product or Service in 3 Seconds or Less

In this book, leading Internet marketing expert Mark Joyner offers a business-transforming marketing methodology. What is the common thread that runs between all of the great billion-dollar success stories from Microsoft to McDonald's? According to Mark Joyner, it's 'Integration Marketing'. Observing companies that made the leap from small to big - and big to empire - Mark shows how it was done. Then, he puts it together into a simple, innovative system for growth that any company can use to scale up to the next level - and then the next - methodically and reliably. Using real-world case studies, Joyner presents a system that lets business owners and leaders find marketing opportunities that bring in limitless customers, maximize the dollars they earn from every new customer, and steadily and strategically grow their business. Plus, Joyner's methodology includes a new tool no marketer has ever had before: a way to use predictive math to gauge the likelihood of success for any marketing opportunity before anyone commits resources to a new tactic. Unlike other marketing books, "Integration Marketing" offers accountability, predictability, and the ability to put real dollar value on every marketing effort. Mark Joyner (Auckland, New Zealand) is one of the world's leading Internet marketers and the former CEO of Aesop Marketing Corporation. He was an early pioneer of many of today's biggest online trends and the author of three other Wiley titles, "Simpleology" (9780470095225), "The Great Formula" (9780471778233), and "The Irresistible Offer" (9780471738947).

what Do You Really Want?

don't Think Of What You Should Want, But Think Of What You Really Want. If No One Was Looking And You Didn't Have To Worry About What Other People Thought, What Would You Do? What Would You Have? Who Would You Be? Think Hard...

got It?

now, How Do You Get It? It's A Simple Question. Or Is It? The Quickest Way To Reach Your Goals Is To Follow A Straight Line, But For Various Reasons, This Rarely Happens. Simpleology Presents A System For Seeing The World, And Acting In It, In A Way That Will Not Only Allow You To Achieve Whatever It Is You Desire, But Also Unshackle Yourself From The Invisible Chains That Seem To Dictate The Direction Of Your Life.

simpleology Shows You Clearly And Simply How To Bridge The Gap Between Your Dreams And Reality, Helping You Focus On The Simple Actions That Get You Somewhere, Rather Than Those Actions That Lead You Off-course.

ask Yourself Now, Are You Living The Life You Truly Want? Look Inside And You May Be Surprised. Combining Cutting-edge Science And Research With Practical, Proven Methods For Achievement, Simpleology Is Mark Joyner's Everyday User's Manual For Your Brain. It Explains How You Perceive The World, And How The World And Other People In It Erect Invisible Barriers Between You And What You Really Want.

inside, You'll Discover:

• The Shocking Ways Governments, Marketers, And Even Your Friends Are Battling For Control Of Your Mind

• Have You Ever Spoken To Someone And Thought To Yourself  This Person Is Insane, Though You Couldn't Put Your Finger On Why? Now You'll Be Able To Figure Out What's Wrong And Prevent Them From Driving You Crazy Too

• How To Unleash The Truly Awesome Power Of Your Brain By Learning To Swap Brain Operating Systems At Will

• A Programming Language For The Brain That Shows You How To Use Your Full Mental Power To Get The Things You Want In Life

• How To Prevent Nearly All Misunderstandings Andconflict In Human Interactions

• And How To Get Instant Access To An Exclusive Free Twenty-one-day Companion Course And High-tech Personal Action Management Software Package

stop Wandering Around In Circles! Take Home Simpleology And Take The Straight-line Path To The Life You've Been Dreaming Of.

Your customers are going to give you three seconds to make the sale.

Do you know what to say in those three seconds?

The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer.

"The Irresistible Offer is the missing link in many marketing books."
—Joe Sugarman, Chairman, BluBlocker Corporation

"The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process."
—John Du Cane, CEO, Dragon Door Publications, Inc.

"As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point."
—Howard Berg, "The World's Fastest Reader"

"I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years."
—Dr. Joe Vitale, author of The Attractor Factor

"If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business."
—Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show

Your customers are going to give you three seconds to make the sale.

Do you know what to say in those three seconds?

The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business—a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer.

"The Irresistible Offer is the missing link in many marketing books."
—Joe Sugarman, Chairman, BluBlocker Corporation

"The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process."
—John Du Cane, CEO, Dragon Door Publications, Inc.

"As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point."
—Howard Berg, "The World's Fastest Reader"

"I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years."
—Dr. Joe Vitale, author of The Attractor Factor

"If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business."
—Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show

praise For the Great Formula

This Book Reminds Me Of Isaac Newton's Discovery Of Gravity-a Stunningly Simple Idea That Changed The Course Of History. I've Seen The Great Formula Create Millionaires With Surprising Speed. It's An Exact Recipe To Turn A Marginal Business Into A Successful One.
—david Garfinkel, Author, customers On Demand

Mark Joyner Has Once Again Succeeded At Coming Up With An Entertaining And Educational Marketing Masterpiece.
—dr. Mani Sivasubramanian, Infopreneur And Heart Surgeon

With All The Fancy Buzzwords Used To Describe How To Achieve Success, Here Is A Commonsense Formula That Cuts Through The Chatter And Goes Straight To The Heart Of What Really Works. This Is Truly A New Perspective.
—joseph Sugarman, Chairman, Blublocker Corporation

Save Yourself A Couple Hundred Thousand Dollars On That Degree. Clear Out Your Bookcase. The Mba Curriculum For This Generation Is The Irresistible Offer And The Great Formula.
—lou D'alo, Powerup! Coaching And Consulting

Introduction (Why the Business World Needs Another Buzzword). PART I: THE IDEA. 1 Digital New School Meets Profitable Old School. New School Gets Schooled ("Thank You, Sir. May I Have Another?"). 2 A Real-Life Yoda on Billion Dollar Businesses. 3 How Integration Marketing Transformed a Self-Confessed Geek into One of History's Most Influential People. 4 Talking the Business Growth Talk. The Language of Integration Marketing (Part 1). PART II: THE STRATEGY. 5 Why Strategic Integration Marketing? Three Magic Words. 6 Taking That First Step Forward. Creating Your Integration Marketing Growth Strategy. PART III: THE MASTERY. 7 More Words that Matter. The Language of Integration Marketing (Part 2). 8 Minimizing Guesswork, Maximizing Growth. Using the Integration Marketing Score. 9 Google, Snoop Dogg, and Some Bling-Bling. Clever Integration Marketing Tactics Everywhere You Look. EXTRA CREDIT. 10 One More Benefit. Integration Marketing as Ecology. Appendix Integration Spottings. Index. Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer. "The Irresistible Offer is the missing link in many marketing books." --Joe Sugarman, Chairman, BluBlocker Corporation "The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process." --John Du Cane, CEO, Dragon Door Publications, Inc. "As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer... The EPUB format of this title may not be compatible for use on all handheld devices. Success is simple, and scientifically reproducible, if you know the 5 Laws Simpleology proves that success and happiness are easier to achieve than most people think they are. In fact, people can almost guarantee their own success simply by following a few simple rules. These "5 Laws of Simpleology" aren't new; they've been around forever. Throughout history, these 5 laws have helped the world's greatest minds amass fortunes and forge new paths. But until now, no one has committed them to paper in so simple and straightforward a style as Mark Joyner has here. Applicable to any challenge or goal and irrefutably commonsense, these 5 laws form the basis for almost any successful person or endeavor. Simpleology explains the 5 laws in detail and shows readers how to apply them to every aspect of their lives. Mark Joyner (Auckland, New Zealand) is a leading authority on Internet marketing. The former CEO of Aesop Marketing Corp., he is the ... "For too long, selling has been about manipulating a message and manipulating a consumer. The Irresistible Offer presents a new, effective, and ethical way to sell based on what you're selling, not how you're selling it. Rather than manipulate your customer (who may resent it, after all), Joyner shows you how to manipulate your offer instead - so that customers find it, and your company, truly irresistible."--Jacket Internet Marketing guru Mark Joyner presents the big picture of effective selling--of which the irresistible offer was merely the first part. Now, in The Great Formula, Joyner presents the rest of his proven selling process. Not only will listeners learn how to master the three steps of the great formula, they'll also discover other tricks that make it even more effective Success is simple, and scientifically reproducible, if you know the 5 Laws Simpleology proves that success and happiness are easier to achieve than most people think they are. In fact, people can almost guarantee their own success simply by following a few simple rules. These "5 Laws of Simpleology" arena t new; theya ve been around forever. [In this book, the author] shows, success is never complicated. It's only a matter of seeing, with clarity, which simple actions will render the desired result and then taking those actions with zeal. Regardless of what you sell, this time-tested system can be applied to any business - even yours - in any industry.-Dust jacket Today's customers are overwhelmed by information and endless consumer options. In this environment, salespeople don't have all day to convince the customer. In fact, Mark Joyner says that salespeople actually have about three seconds in which to convince the customer to buy; after that, it's game over. Tick. Tick. Tick. There are 86,400 seconds in a day.