The International Film Business : A Market Guide Beyond Hollywood

The International Film Business considers the independent film sector as a business, and the specific skills and knowledge that it requires. It describes both the present state of the independent film industry and the significant technological developments that have begun to take place, and what changes these might effect. The International Film Business: describes the present organization of the entirety of the film industry as a business discusses how digital technology is currently and how it potentially may change the structure of the industry in the future gives information and advice on the different business skills that are necessary to navigate what is a very high-risk, pyrotechnical industry. Taking an entrepreneurial perspective on what future opportunities will be available to prepared and informed business students and emerging practitioners, this text includes case studies that take students through the successes and failures of a variety of real film companies/projects and exclusive interviews with leading practitioners in all sectors of the industry, from production to exhibition. Introduction -- The Film Value Chain. Global Film: A Changing World -- The Film Value Chain -- Film Development -- Green Lighting Films -- Sales And Markets -- Film Finance -- Users And The Changing Digital Market. Co-production And Changing European Audiences -- Exhibition And The Changing Cinema Experience -- Users, Consumers And Market Research -- Traditional Film Marketing -- Digital Production -- Digital Distribution -- Film Marketing Through The Internet -- Business And Management Strategies -- Business Strategy -- Entrepreneurs And Investers In The Film Industry -- The Challenge Of Creative Management -- Project Management -- Business Models 2.0 -- Case Study Interview: Simon Franks, Redbus Group -- Conclusion: The New Looking Glass-a Changing Wonderland. Angus Finney. Includes Bibliographical References (p. [232]-234) And Index.