The international brand valuation manual : a complete overview and analysis of brand valuation techniques and methodologies and their applications

The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method. The book: - Provides a thorough overview of all the tools available for the brand valuation practitioner. - Offers an informed view on which methodologies are most suitable for different types of applications, and explains why. - Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves. - Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others. Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.

this Book Provides:

• a thorough Overview Of All The Tools Available For The Brand Valuation Practitioner: As A “brand Valuation Manual”, The Book Provides Precise Tools For Practitioners To Implement Different Valuation Approaches In Real Practice. It Offers Extensive Coverage Of A Vast Range Of brand Valuation Methodologies And Providers That Exist In The Market In Order To Provide Guidelines For The Practitioner When He Needs To Implement Different Methodologies.

• an In-depth Analysis Of A Broad Myriad Of Methodologies, Which Allows Practitioners To Understand Potential Flaws And Pitfalls Derived From The Application Of Such Methods: It Is Crucial That Specialists Be Familiar With Their Options Before Advising Clients On Which Methodology To Employ, Or Adopting One Themselves.

• a “one-stop” Source Of Reference To Solve Practical Implementation Doubts For The Practitioner: The Book Constitutes A Reliable “one-stop” Reference Book, That Could Efficiently And Meaningfully Introduce All Valuation Professionals To The Various Methods Developed And Practiced All Over The World

• an informed View On The Appropriate Usage And Suitability Of Each Methodology In Relation To Different Types Of Applications: Currently, With The Issue Of The New Ifrs3, It Is Essential To Understand The advantages, Disadvantages And Suitability Of Different Methods in Order to Estimate Fair Value.

"The International Brand Valuation Manual" is a detailed and extensive review of the main brand valuation models. The book reveals the state-of-the-art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This 'one-stop' source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method. The book provides a thorough overview of all the tools available for the brand valuation practitioner. It offers an informed view on which methodologies are most suitable for different types of applications, and explains why. It acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves. It features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others. Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain __The International Brand Valuation Manual__The book: - Provides a thorough overview of all the tools available for the brand valuation practitioner. - Offers an informed view on which methodologies are most suitable for different types of applications, and explains why. - Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves. - Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others. Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain. Content: Ch. 1. The Concept And Relevance Of Brand -- Ch. 2. The Origin and Evolution of Valuation Methods -- Ch. 3. Brand Valuation Method and Process -- Ch. 4. General Approaches to Brand Valuation -- Ch. 5. Brand Valuation Methods and Providers -- Ch. 6. A Taxonomy of Brand Valuation Methods -- Ch. 7. The Current Situation -- Ch. 8. Is Corporate Brand Valuation Possible? -- Ch. 9. The Future of Brand Valuation. Methodisch handboek over de waardebepaling van handelsmerken. NL-ZmNBD