The Innovation Manual : Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market

The Innovation Manual provides a solution to the problems faced by those at the forefront of innovation. It takes you through the seven topics that have the highest impact on the success of value innovation, be this innovation a new product, a new service or a new business model. The seven topics are: - Creating advantage in the minds of many - Chartering innovation within the organization - Preparing, developing and supporting the right team - Placing customers at the centre of innovation - Changing the organization to deliver the innovation - Motivating the right partners and sharing the returns - Building momentum in the market Each topic is linked to an organized toolkit that allows managers to apply this knowledge immediately. The tools sit within an overall framework to show how they build on and reinforce one another. Along with this, the book guides busy managers on applying the tools properly, detailing the relevance of each for specific industries, and how to customize them when necessary. CONTENTS......Page 8 PREFACE......Page 12 1.THE THREE CHALLENGES OF BUSINESS INNOVATION......Page 14 2.CREATING ADVANTAGE IN THE MINDS OF MANY......Page 34 3.CHARTERING INNOVATION WITHIN THE ORGANIZATION......Page 70 4.SELECTING, PREPARING AND SUPPORTING THE RIGHT TEAM......Page 118 5.CO-CREATING THE INNOVATION WITH CUSTOMERS......Page 156 6.CHANGING THE ORGANIZATION TO DELIVER THE INNOVATION......Page 204 7.BUILDING THE MARKET FOR THE INNOVATION......Page 242 8.PUTTING IT ALL TOGETHER......Page 282 GLOSSARY......Page 302 NOTES......Page 306 INDEX......Page 322 The three challenges of business innovation Creating advantage in the minds of many Chartering innovation within the organisation Selecting, preparing and supporting the right team Co-creating the innovation with customers Changing the organisation to deliver the innovation Building the market for the innovation Putting it all together. How can organizations create innovations that add value to their customers & shareholders? This book intends to provide a solution to the problems faced by those at the forefront of innovation. It is designed to provide the core knowledge on how to create & deliver value innovation in one easily accessible book