کد نوآوری: قدرت خلاقانهٔ تعارض سازنده

The Innovation Code The Creative Power of Constructive Conflict Harmony is sublime in music but deadly to innovation. The only way to create new, hybrid solutions is to clash. Innovation happens when we bring people with contrasting perspectives and complementary areas of expertise together in one room. We innovate best with people who challenge us, not people who agree with us. It sounds like a recipe for chaos and confusion. But in The Innovation Code , Jeff DeGraff, dubbed the “Dean of Innovation,” and Staney DeGraff introduce a simple framework to explain the ways different kinds of thinkers and leaders can create constructive conflict in any organization. This positive tension produces ingenious solutions that go far beyond “the best of both worlds.” Drawing on their work with nearly half of the Fortune 500 companies, the DeGraffs help you harness the creative energy that arises from opposing viewpoints. They identify four contrasting styles of innovator—the Artist, the Engineer, the Athlete, and the Sage—and include exercises and assessments for building, managing, and embracing the dynamic discord of a team that contains all four. You can also figure out where you fit on the continuum of innovator archetypes. Using vivid examples, The Innovation Code offers four steps to normalize conflict and channel it to develop something completely new. By following these simple steps, you will get breakthrough innovations that are both good for you and your customers. This is a rigorous but highly accessible guide for achieving breakthrough solutions by utilizing the full—and seemingly contradictory—spectrum of innovative thinking. From years of research and practical experience as a consultant, Jeff DeGraff has learned that when it comes to any innovation initiative, disharmony is crucial. We innovate when we disrupt, and we first have to disrupt each other. DeGraff identifies four contrasting types of innovators. There's the wild experimentation of The Artist, the pragmatic caution of The Engineer, the urgent competitiveness of The Athlete, and the patient community-building of The Sage. He includes exercises so readers can find where they fit into this framework, and shows how to build, manage, and embrace the dynamic discord of a team that contains all four types. When you combine the visionary thinking of The Artist and the practical thinking of The Engineer, you get innovation that's both revolutionary and manageable, highly ambitious without high risk. When you combine the results-oriented attitude of The Athlete with the values-oriented attitude of The Sage, you get innovation that's both a good investment and good for the world. This is a profound but highly accessible guide for achieving breakthrough solutions by utilizing the full--and seemingly contradictory--spectrum of innovative thinking. Using vivid examples, this rigorous but highly accessible guide offers four steps to normalize conflict and channel it to develop breakthrough innovations that are both good for you and your customers. -- Edited summary from book