The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business (Sustainable Management, Wertschöpfung und Effizienz)

The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility. About the Author Ioana Bucur-Teodorescu received the Master degree in Project Management from the Bucharest University of Economic Studies and the Bachelor degree for Business Administration in French. She took her Ph. D. degree in business and administration from the same university, has joined several IT corporations and got expertise working on multiple projects and having certain roles for business and sales operations related to the French market. Her main research interests include the e-business, the digital consumer, the business models related to the internet, the values promoted in the digital era Summary 6 Introduction 8 Contents 11 Abbreviations 14 List of Figures 15 List of Tables 18 1 Conceptual Clarifications in the Field of E-Business 19 1.1 E-Business Specific Definitions 19 1.2 E-Business Models 36 1.2.1 Business to Business (B2B) E-Business Model 37 1.2.2 Business to Consumer (B2C) E-Business Model 39 1.2.3 Consumer to Consumer (C2C) E-Business Model 39 1.2.4 Consumer to Business (C2B) E-Business Model 41 1.2.5 Government to Consumer (G2C) E-Business Model 42 1.3 E-Business Market at National Level 45 1.3.1 Analysis Elements of the Digital Consumer 46 1.3.2 Online Shopping in Romania 48 1.3.3 Electronic Card Transactions in Romania 54 2 The Role of Moral Values in the Development of E-Business 62 2.1 Definitions and Outlook for Business Ethics 62 2.2 Moral Freedom and Inner Freedom 68 2.3 Morality and Moral Values in Business 76 2.4 Moral Values in Online Business 79 2.4.1 Trust 83 2.4.2 Credibility 87 2.4.3 Transparency 90 2.4.4 Loyalty 91 2.4.5 Respect 93 2.5 Mixing the Spiritual Capital at Organizational Level in E-Business 94 2.5.1 Conceptualization of Spiritual Capital in the Specialized Literature 95 2.5.2 Law of Marginal Utility Versus Spirituality 105 2.5.3 Transforming Social Capital and Human Capital in the Context of Digitization 110 3 Emotional Intelligence in the Context of the Digital Era 130 3.1 Theoretical References for Defining the Intelligence Concept 130 3.2 Particularities Concerning Emotional Intelligence 133 3.3 Impact of the Social Environment on the Consumer’s Emotional Intelligence 140 3.4 Study of Relationships Between Social Networks—Digital Consumption—Digital Consumer 151 3.5 Landing Page, Instrument for Influencing the Digital Consumer’s Emotional Intelligence 162 4 Connections and Correlations on the Digital Consumer’s Emotional Intelligence in Relation to the Moral Values Promoted by E-Business 165 4.1 Motivation of Research 165 4.2 Purpose, Objectives and Stages of Research 167 4.3 Quantitative Research on E-Business and Digital Consumer Behavior in Relation to Emotional Intelligence and Moral Values 169 4.3.1 Quantitative Method Description 169 4.3.2 Sample Size and Structure 170 4.3.3 Sample Characteristics 176 4.3.4 Quantitative Analysis Results and Interpretations 182 4.4 Qualitative Research on the Implications Generated by the Moral Values Promoted on the Internet and Emotional Intelligence on the Digital Consumer 221 4.4.1 Qualitative Method Description 221 4.4.2 Sample Size and Structure 222 4.4.3 Qualitative Analysis Results 223 4.5 Limitations and Future Directions of Research 230 Conclusions 232 Bibliography 239 Books 239 eBooks 239 Articles 239 Electronic articles 239 Papers published in papers of some conferences 239 Course notes, dissertation papers and doctoral theses 239 Blog 239 Electronic sources of authorities, institutions and companies 239 Other internet sources: 239 Published works 239