The IdeaFisher : how to land that big idea--and other secrets of creativity in business

A provocative guide to creative thinking explains how to work with the mind to develop a business plan, improve customer service, resolve interpersonal conflict, put together a presentation or ad campaign, develop new products and services, and get the job you want. Tour. "Marsh Fisher's reassuring promise is that creativity is simply a process like any other: It can be understood and put to work. In The IdeaFisher, you will learn how to work with your mind - how to use its innate ability to store, remember, and recombine information to meet all types of challenges." "Open the pages of The IdeaFisher and you will be introduced to a singularly unique blend of fiction and nonfiction that teaches you the principle of Associational Thinking, which is the mind's natural process for creating thoughts. Along the way you will also encounter a variety of businesspeople like yourself, people facing such real-life business problems as naming a new product, developing a strategic plan, resolving an interpersonal conflict, creating an advertising campaign, writing a speech, and job hunting." "Whether as a solo highflyer or as a team player, we all want to experience that spark of inspiration and land that big idea. This groundbreaking book will help you make sure that you'll never again have to say, "Why didn't I think of that?""--Jacket