The idea generator : tools for business growth

The effective and practical tools outlined in this powerful handbook help businesspeople solve problems, create new opportunities, and improve individual and team performance. Exploring the typical ways businesses and their leaders get stuck-being trapped by precedent, incremental growth, familiar ideas and solutions, and career blockage-this reference gives fresh, resourceful techniques for overcoming such scenarios. Anyone involved in business, whether in innovation, sales, marketing, advertising, business development, or new-product development, will benefit from the simple tools and hints offered and will be better able to generate creative, profitable ideas. Ever been stuck for an idea? Unlock your creative abilities with these sixty small, practical, simple to use tools to aid in brainstorming new ideas or to help come up with new and sometimes radical solutions to problems.Ideas are the lifeblood of any business. But have you ever been stuck for one? If you have, then The Idea Generator is for you. It outlines 60 effective and practical tools to help you create a range of big, new concepts. Each tool is simple to use and includes hints on how and when to use it for the best results.The Idea Generator is a powerful handbook. It will help you solve problems, create new opportunities and improve individual and team performances. It will benefit anyone involved in business: in innovation, sales, marketing, advertising, business development or new product development. Become more confident in your creative abilities. The results will be immediate. "The Idea Generator outlines 60 effective and practical tools to help you create a range of big, new concepts. Each tool is simple to use and includes hints on how and when to use it for the best results. The book will help you solve problems, create new opportunities and improve individual and team performances. It will benefit anyone involved in business: in innovation, sales, marketing, advertising, business development or new product development."--Jacket