The How of WOW : A Guide to Giving a Speech That Will Positively Blow 'em Away

For speakers who want to make their presentations more impressive than the tens of thousands of speeches delivered (and immediately forgotten) every day, The How of WOW offers a refreshing antidote to the usual formulas. The How of WOW offers hundreds of practical tips, techniques and illuminating examples to help speakers at every stage of the speech process, from considering an invitation to speak to making sure that the message is remembered even after the speech is over. Preliminaries......Page 1 Contents......Page 5 Acknowledgments......Page 7 Prologue Rising Above the Crowd......Page 11 PART I Why Should You Care......Page 17 1 Take Off the Bushel Basket......Page 19 2 Tried But Not Necessarily True......Page 31 3 Understanding the Audience......Page 41 4 Performance Ready......Page 51 5 You’re the Star......Page 61 6 Do I Really Need to Do This......Page 69 7 Be Prepared......Page 87 8 Find the Hook......Page 97 9 Keep the Focus on You......Page 135 10 Getting Down to It......Page 147 11 Of Headlines Humor and Aha s......Page 175 12 Before You Say a Word......Page 203 13 Stand and Deliver......Page 221 14 After the Talking’s Done......Page 239 Appendix A The Speaker’s Checklist......Page 251 Appendix B Research Resources......Page 255 Appendix C When Someone Else Will Write Your Speech......Page 259 Appendix D How About the ROI......Page 275 Index......Page 279 Have you ever given a speech that people remembered ten years later? Is ten days more like it, or even ten minutes? Even if you're one of the blessed few who are cool, comfortable, and confident at the podium, that doesn't mean that what you're saying is registering in any meaningful way. If you want your speeches to really resonate and shine brilliantly among the countless yawn-inducing presentations heard - and immediately forgotten - every day, [this book] gives you a treasure trove of proven ideas and techniques for: getting attention, empathy, and respect from your audience; identifying and avoiding correcting common speech-killing mistakes; developing a bigger and better stage presence; and more.-Back cover "If you want your speeches to really resonate and shine among the countless yawn-inducing presentations heard (and immediately forgotten) every day, this book gives you a treasure trove of proven ideas and techniques for: getting attention, empathy, and respect from your audience; identifying and avoiding correcting common speech-killing mistakes; developing a bigger and better stage presence; and more. With The How of Wow, you'll make it through the speech process brilliantly, and your message will be heard - and, better yet, remembered, long after your speech is over."--Jacket Why Should You Care? -- Before Saying Yes -- Before Saying Yes -- Before You Write A Word -- As You Write -- Showtime Tony Carlson. Includes Bibliographical References And Index. You only speak to them for a few minutes. Make sure it doesn't seem (yawn) longer.