The great reset : how new ways of living and working drive post-crash prosperity

"From the author of the bestseller The Rise of the Creative Class, a book that frames the economic meltdown of 2008-09 not as a crisis but as an opportunity to "reset," and, in doing so, paints a fascinating picture of what our economy, society, and geography will look like--of how we will work and live--in the future"--Provided by publisher.;The great reset -- The crisis most like our own -- Urbanism as innovation -- The most technologically progressive decade -- Suburban solution -- The fix is in -- Unraveling -- Capital of capital -- Who's next? -- Fire starter -- Big government boomtowns -- Death and life of great industrial cities -- Northern light -- Sun sets on the sunbelt -- The reset economy -- Good job machine -- The new normal -- The great resettle -- Big, fast, and green -- The velocity of you -- Faster than a speeding bullet -- Renting the dream -- Resetting point. We tend to view prolonged economic downturns, such as the Great Depression of the 1930s and the Long Depression of the late nineteenth century, in terms of the crisis and pain they cause. But history teaches us that these great crises also represent opportunities to remake our economy and society and to generate whole new eras of economic growth and prosperity. In terms of innovation, invention, and energetic risk taking, these periods of "creative destruction" have been some of the most fertile in history, and the changes they put into motion can set the stage for full-scale recovery. In The Great Reset , bestselling author and economic development expert Richard Florida provides an engaging and sweeping examination of these previous economic epochs, or "resets." He distills the deep forces that have altered physical and social landscapes and eventually reshaped economies and societies. Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and transform virtually every aspect of our lives — from how and where we live, to how we work, to how we invest in individuals and infrastructure, to how we shape our cities and regions. Florida shows how these forces, when combined, will spur a fresh era of growth and prosperity, define a new geography of progress, and create surprising opportunities for all of us. Among these forces will be * new patterns of consumption, and new attitudes toward ownership that are less centered on houses and cars * the transformation of millions of service jobs into middle class careers that engage workers as a source of innovation * new forms of infrastructure that speed the movement of people, goods, and ideas * a radically altered and much denser economic landscape organized around "megaregions" that will drive the development of new industries, new jobs, and a whole new way of life We've weathered tough times before. They are a necessary part of economic cycles, giving us a chance to clearly see what's working and what's not. Societies can be reborn in such crises, emerging fresh, strong, and refocused. Now is our opportunity to anticipate what that brighter future will look like and to take the steps that will get us there faster. With his trademark blend of wit, irreverence, and rigorous research and analysis, Florida presents an optimistic and counterintuitive vision of our future, calling into question long-held beliefs about the nature of economic progress and forcing us to reassess our very way of life. He argues convincingly that it's time to turn our efforts — as individuals, as governments, and as a society — to putting the necessary pieces in place for a vibrant, prosperous future.