The Graphic Designer's and Illustrator's Guide to Marketing and Self-Promotion

Providing an in-depth guide to the latest industry trends, technologies, and business secrets of marketing, this book will help designers and illustrators create and implement a sophisticated marketing and self-promotion system for long-term success. Step-by-step instructions are provided on such topics as finding new (or better) clients, portfolio presentations that work, and much more. Interviews with real-life clients and case studies bring each topic to life.• Advertising in __Communication Arts__ and __Graphic Design USA__ "Veteran marketing and promotion expert Maria Piscopo has crafted an in-depth guide to the latest trends, technologies, and business secrets for designers and illustrators. The book provides step-by-step instructions for long-term success on such topics as: implementing a successful sales strategy; creating a marketing database for new client development; presenting an inspiring portfolio; distributing effective promotional material; utilizing valuable networking opportunities; developing profitable pricing and negotiating techniques; creating efficient advertising, direct mail, and public relation campaigns; making the most of the Internet and e-mail marketing."--Jacket Veteran marketing and promotion expert Maria Piscopo has crafted an in-depth guide to the latest trends, technologies, and business secrets for designers and illustrators.

The book provides step-by-step instructions for long-term success on such topics as: implementing a successful sales strategy; creating a marketing database for new client development; presenting an inspiring portfolio; distributing effective promotional material; utilizing valuable networking opportunities; developing profitable pricing and negotiating techniques; creating efficient advertising, direct mail, and public relations campaigns; making the most of the Internet and e-mail marketing.

Annotation. Providing an in-depth guide to the latest industry trends, technologies, and business secrets of marketing, this book will help designers and illustrators create and implement a sophisticated marketing and self-promotion system for long-term success. Step-by-step instructions are provided on such topics as finding new (or better) clients, portfolio presentations that work, and much more. Interviews with real-life clients and case studies bring each topic to life. • Advertising in Communication Arts and Graphic Design USA It is an oft-asked question, "Are you a specialist or a generalist?"