راهنمای طراح گرافیک و تصویرگر برای بازاریابی و خودتبلیغی

Providing an in-depth guide to the latest industry trends, technologies, and business secrets of marketing, this book will help designers and illustrators create and implement a sophisticated marketing and self-promotion system for long-term success. Step-by-step instructions are provided on such topics as finding new (or better) clients, portfolio presentations that work, and much more. Interviews with real-life clients and case studies bring each topic to life.• Advertising in __Communication Arts__ and __Graphic Design USA__ "Veteran marketing and promotion expert Maria Piscopo has crafted an in-depth guide to the latest trends, technologies, and business secrets for designers and illustrators. The book provides step-by-step instructions for long-term success on such topics as: implementing a successful sales strategy; creating a marketing database for new client development; presenting an inspiring portfolio; distributing effective promotional material; utilizing valuable networking opportunities; developing profitable pricing and negotiating techniques; creating efficient advertising, direct mail, and public relation campaigns; making the most of the Internet and e-mail marketing."--Jacket Veteran marketing and promotion expert Maria Piscopo has crafted an in-depth guide to the latest trends, technologies, and business secrets for designers and illustrators.

The book provides step-by-step instructions for long-term success on such topics as: implementing a successful sales strategy; creating a marketing database for new client development; presenting an inspiring portfolio; distributing effective promotional material; utilizing valuable networking opportunities; developing profitable pricing and negotiating techniques; creating efficient advertising, direct mail, and public relations campaigns; making the most of the Internet and e-mail marketing.

Annotation. Providing an in-depth guide to the latest industry trends, technologies, and business secrets of marketing, this book will help designers and illustrators create and implement a sophisticated marketing and self-promotion system for long-term success. Step-by-step instructions are provided on such topics as finding new (or better) clients, portfolio presentations that work, and much more. Interviews with real-life clients and case studies bring each topic to life. • Advertising in Communication Arts and Graphic Design USA Many books of this ilk have an attention grabbing title, yet are poorly written with basic concepts repeated to fill up the chapter. Not so with Maria's book - she succintly describes the strategy and process of marketing and promotion for the creative professional. In doing so, she breaks down the feeling of being overwhelmed by the tasks to create visibility and thus business, and you are inspired to create a plan and act. Thank you Maria - this was the book I've been searching for. It is an oft-asked question, "Are you a specialist or a generalist?"