The Granularity of Growth : How to Identify the Sources of Growth and Drive Enduring Company Performance

While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain—especially in todayвЂTMs competitive business environment. The Granularity of Growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from multiple sources as you take both a broad and a granular view of your markets.

Praise for The Granularity of Growth

"Every manager should read this book now. I've benefited from its insights already and wish I'd known them earlier."
—Jorma Ollila, Chairman, Royal Dutch Shell and Nokia Oy

"In today's global economy, a company must either exhibit growth or financially engineer a powerful value proposition; otherwise, you go backwards. This is a must-read for aspiring as well as incumbent CEOs."
—F. Duane Ackerman, Chairman Emeritus, BellSouth

"For established companies in mature markets who are looking to outperform competing sources of capital, The Granularity of Growth is a life-saver. What Viguerie, Smit, and Baghai make clear is that growth is omnipresent in every market, typically in pockets of $50 million to $200 million, all crying out for attention. There are literally millions of these pockets, and the job of managers everywhere is to get their resources extracted from the low-return pursuit of seeking market share across a flat and level plain and allocated, instead, to these rich granular opportunities."
—Geoffrey Moore, author, Crossing the Chasm, Inside the Tornado, and Dealing with Darwin

"Just simply running faster on the market share treadmill will not secure the future of your company. The Granularity of Growth shows, with typical McKinsey rigor, that where you compete is even more important than how. A great corporate strategy book with very practical applications."
—Dick Anderson, former vice chairman, BellSouth

"Very insightful and highly valuable. Viguerie, Smit, and Baghai go to more detailed lengths of analysis and offer extremely useful guidance for business strategists."
—Phil Rosenzweig, Professor of Strategy, IMD and author, The Halo Effect

"This book will change forever the way we look at growth. Contrary to popular belief, it demonstrates that good execution and market share are not the key determinants of fast growth. By emphasizing the need to dig down below the industry level to identify growth opportunities, the book is destined to become the standard reference work on growth. It deserves to be part of every thinking manager's business library."
—Costas Markides, Robert P. Bauman Professor of Strategic Leadership, London Business School

"While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain - especially in today's competitive business environment. In order to achieve this goal, you need to think through the growth challenges your organization faces and follow a detailed approach that will allow you to uncover, understand, and capture potential growth opportunities." "Based on an extensive quantity study of corporate growth, this resource offers powerful new insights on how companies can excel in this essential endeavor. It skillfully demonstrates the problem with the broad-brush way that many modern companies describe their business opportunities - "China is where the action is" or "Aging will generate increased demand for healthcare"--And discusses how real growth can be found at a much more granular level, in "pockets of opportunity" within all industries."--Jacket Growth is high on the agenda of companies around the world today. This book, based on several years of research by the world's leading management consultants McKinsey & Company. It shows that growth does not happen by default or by accident. Growth happens by design and with a specific intent. It also includes stories from growth giants