The Golden Crossroads : Multidisciplinary Findings for Business Success From the Worlds of Fine Arts, Design and Culture

"The art world is booming. Museums are not mere containers of artifacts anymore, they are full blown experience centers and carry the ultimate prestige brand. The novelty in thinking and approaching challenges in the art world is magnified for business readers"--Provided by publisher. Front Matter....Pages i-xi General introduction....Pages 1-5 Front Matter....Pages 9-11 The Golden Crossroads Manifesto....Pages 6-7 The approach taken in this book....Pages 12-22 Diverse perspectives on the fine arts....Pages 23-41 Front Matter....Pages 43-45 Psychology of the arts: how it works for work....Pages 46-67 Manifestos, propaganda, and the art of marketing....Pages 68-87 Front Matter....Pages 89-91 The art of relationships: from communities to collections....Pages 92-112 Between “ideology” and “space:” the museum experience....Pages 113-133 Front Matter....Pages 135-138 Design: directions towards the future....Pages 139-158 Regional gods: the emergence of new geographies in the world of fine arts and creativity....Pages 159-179 The future of fine arts — according to public opinion....Pages 180-196 Conclusions....Pages 197-209 Back Matter....Pages 211-227 Machine generated contents note: Introduction * New Approaches to Experiencing Culture * The Art of Relationships: From Customer to Art Community * Brave New World: From Miami, a New Wave of Collectors * The Emergence of China in the Art World * Collections Core: When Passion Drives Investment * How Art and Culture Teach Marketing how to Market * Promising Promiscuity: Tomorrow's Cultural Charity * Conclusion Introduction * New Approaches to Experiencing Culture * The Art of Relationships: From Customer to Art Community * Brave New World: From Miami, a New Wave of Collectors * The Emergence of China in the Art World * Collections Core: When Passion Drives Investment * How Art and Culture Teach Marketing how to Market * Promising Promiscuity: Tomorrow's Cultural Charity * Conclusion. The Golden Crossroads" sets potential new directions for business leaders and brand marketeers. It does so by looking at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. This book offers a mix of 38 qualitative and quantitative research-based findings to give inspiration by presenting ways of working and other "secrets of the trade" from the world of fine arts and design. "The Golden Crossroads" is not about answers, it is about critical questions, radical challenges and opportunities for tomorrow's success. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and commercial creative industry leaders.--Résumé de l'éditeur Methodologies and perspectives Diverse perspectives in the fine arts Protagonists Psychology of the arts : how it works for work Manifestos, propaganda, and the art of marketing Relationships and museums The art of relationships : from communities to collections Between "ideology" and "space" : the museum experience Futures Design : directions towards the future Regional gods : the emergence of new geographies in the world of fine arts and creativity The future of fine arts : according to public opinion. This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders.

The art world is booming. Museums are not mere containers of artifacts anymore, they are full blown experience centers and carry the ultimate prestige brand. The novelty in thinking and approaching challenges in the art world is magnified for business readers.