The Goddess Guide to Branding: Your Blueprint for Building an Abundant & Authentic Feminine Brand

Branding is not only more fun with a goddess to guide you—it's also more powerful. In The Goddess Guide to Branding , brand strategist Jane McCarthy and venture capitalist Kate McAndrew introduce you to eight goddess archetypes whose timeless energies are alive in successful brands today. From there, they lead you on a journey to build your own brand in a way that is authentic to your company and ultra-appealing to your community. Throughout the book, female founders and brand leaders share what they've learned on their own brand-building journeys. It's truly a powerhouse collective of women invested in seeing you succeed: Laura Modi (CEO & Co-Founder Bobbie ) Sallie Krawcheck (CEO & Founder Ellevest ) Georgina Gooley (Co-Founder Billie ) Sophie Bambuck (CMO The North Face ) Sali Christeson (CEO & Founder Argent ) Susan Griffin-Black (Co-CEO &... Branding is not only more fun with a goddess to guide youits also more powerful. In The Goddess Guide to Branding, brand strategists Jane McCarthy and Kate McAndrew introduce you to eight ancient goddess archetypes and illustrate how their timeless energies are alive in successful brands today. They interviewaspirational business owners and leaders who generously share what theyve learned on their own brand building journeys. From there, they lead you through a series of exercises to build your brands identity in a way that is both authentic to your company and attractive to customers. You dont need an MBA or a background in marketing to "get" it. If youre starting your brand from scratch, this book is for you. If youre looking to enrich your existing brand, this book is for you. If you need to make a pivot and evolve your brand, this book is for you too. This book is differentthere isnt a sports metaphor in sight. This book is inspiringit will shower you with ideas at every step. And this book is actionableyou will walk away with a complete brand blueprint.