The Globalization of Corporate Media Hegemony (SUNY series in Global Media Studies)

When commercial media practices are insinuated into local cultures, existing cultural and media practices are often displaced and social inequalities are exacerbated—sometimes with the consent of consumers, but frequently confronting organized proponents. The Globalization of Corporate Media Hegemony provides case studies from five continents—from government-promoted telecommunications programs and technologies in Canada and Britain, MTV Asia’s call-in request lines, and the pan-Latin ideology of a Mexican television variety show, to Islamic pop radio in Turkey, commercial radio in Africa, a "Millionaire" game show in India, and Hollywood’s muted influence on Korean cinema, among others. Each case offers new insight into the particulars of an expanding corporate hegemony and together they invite the conversation on media globalization to consider the dynamics of class conflict and negotiation as an analytical perspective having prescriptive potential. THE GLOBALIZATION OF CORPORATE MEDIA HEGEMONY......Page 4 Contents......Page 6 Acknowledgments......Page 10 PART I: Leading Media Hegemony in a Transnational World......Page 12 1. Globalization, Media Hegemony, and Social Class by Lee Artz......Page 14 2. Informational Technology and Transnational Networks: A World Systems Approach by Gerald Sussman......Page 44 3. Without Ideology? Rethinking Hegemony in the Age of Transnational Media by Patrick D. Murphy......Page 66 PART II: Adjusting Hegemony in the Globalizing North......Page 88 4. The “Battle in Seattle”: U.S. Prestige Press Framing of Resistance to Globalization by Tamara Goeddertz and Marwan M. Kraidy......Page 90 5. High Tech Hegemony: Transforming Canada’s Capital into Silicon Valley North by Vincent Mosco and Patricia Mazepa......Page 104 6. Britain and the Economy of Ignorance by Arun Kundnani......Page 124 PART III: Leading the Periphery to Media Hegemony......Page 140 7. “Sábado Gigante (Giant Saturday)” and the Cultural Homogenization of Spanish-Speaking People by Martha I. Chew Sánchez, Janet M. Cramer, and Leonel Prieto......Page 142 8. Television and Hegemony in Brazil by Joseph Straubhaar and Antonio La Pastina......Page 162 9. Privatization of Radio and Media Hegemony in Turkey by Ece Algan......Page 180 PART IV: Cultural Variations in Global Media Hegemony......Page 204 10. Globalization and the Mass Media in Africa by Lyombe Eko......Page 206 11. Media Hegemony and the Commercialization of Television in India: Implications to Social Class and Development Communication by Robbin D. Crabtree and Sheena Malhotra......Page 224 12. MTV Asia: Localizing the Global Media by Stacey K. Sowards......Page 240 13. Political and Sociocultural Implications of Hollywood Hegemony in the Korean Film Industry: Resistance, Assimilation, and Articulation by Eungjun Min......Page 256 PART V: Popular Resistance to Global Media Hegemony......Page 274 14. Responses to Media Globalization in Caribbean Popular Cultures by W. F. Santiago-Valles......Page 276 15. Radical Media and Globalization by John Downing......Page 294 Contributors......Page 306 B......Page 310 C......Page 311 E......Page 312 H......Page 313 K......Page 314 M......Page 315 N......Page 316 R......Page 317 T......Page 318 V......Page 319 Z......Page 320 THE GLOBALIZATION OF CORPORATE MEDIA HEGEMONY 4 Contents 6 Acknowledgments 10 PART I: Leading Media Hegemony in a Transnational World 12 1. Globalization, Media Hegemony, and Social Class by Lee Artz 14 2. Informational Technology and Transnational Networks: A World Systems Approach by Gerald Sussman 44 3. Without Ideology? Rethinking Hegemony in the Age of Transnational Media by Patrick D. Murphy 66 PART II: Adjusting Hegemony in the Globalizing North 88 4. The “Battle in Seattle”: U.S. Prestige Press Framing of Resistance to Globalization by Tamara Goeddertz and Marwan M. Kraidy 90 5. High Tech Hegemony: Transforming Canada’s Capital into Silicon Valley North by Vincent Mosco and Patricia Mazepa 104 6. Britain and the Economy of Ignorance by Arun Kundnani 124 PART III: Leading the Periphery to Media Hegemony 140 7. “Sábado Gigante (Giant Saturday)” and the Cultural Homogenization of Spanish-Speaking People by Martha I. Chew Sánchez, Janet M. Cramer, and Leonel Prieto 142 8. Television and Hegemony in Brazil by Joseph Straubhaar and Antonio La Pastina 162 9. Privatization of Radio and Media Hegemony in Turkey by Ece Algan 180 PART IV: Cultural Variations in Global Media Hegemony 204 10. Globalization and the Mass Media in Africa by Lyombe Eko 206 11. Media Hegemony and the Commercialization of Television in India: Implications to Social Class and Development Communication by Robbin D. Crabtree and Sheena Malhotra 224 12. MTV Asia: Localizing the Global Media by Stacey K. Sowards 240 13. Political and Sociocultural Implications of Hollywood Hegemony in the Korean Film Industry: Resistance, Assimilation, and Articulation by Eungjun Min 256 PART V: Popular Resistance to Global Media Hegemony 274 14. Responses to Media Globalization in Caribbean Popular Cultures by W. F. Santiago-Valles 276 15. Radical Media and Globalization by John Downing 294 Contributors 306 Index 310 A 310 B 310 C 311 D 312 E 312 F 313 G 313 H 313 I 314 J 314 K 314 L 315 M 315 N 316 O 317 P 317 Q 317 R 317 S 318 T 318 U 319 V 319 W 320 Z 320 Shows how dominant commercial media practices secure a hold among and affect diverse national cultures. [publisher]