The Globalisation of Executives and Economies: Lessons from Thailand (Asian Studies: Contemporary Issues and Trends)

How has globalisation affected the executives and economy of Thailand, one of the most dynamically growing countries in East Asia? This book provides coverage of crucial industrial sectors in the Thai economy, comparisons between the past and the present Thai economy and a variety of studies aiming to explain the behaviour of Thai executives and consumers. A comprehensive approach to the globalisation of Thai executives and companies Written by a variety of industry and academic specialists Avoids academic jargon in explaining real-life issues in an easy to read style Content: Front matter , Pages i-iii Copyright , Page iv Acknowledgements , Page 3 Introduction , Pages 4-11 Chapter 1 - The Globalisation of Thai Corporations and Executives: the New Generation , Pages 13-32 , Fredric William Swierczek Chapter 2 - Globalisation and the Evolution of Business Management and Leadership in Thailand: Some Observations , Pages 33-52 , Gerald D. Sentell Chapter 3 - Consumer Emancipation and Economic Development: The Case of Thailand , Pages 53-64 , Hans B. Thorelli, Gerald D. Sentell, John Walsh Chapter 4 - Globalisation of The Executive Search Industry in Thailand , Pages 66-80 , Gary Woollacott Chapter 5 - Globalisation and the Thai Educational System , Pages 81-87 , Katanyu Hiranyasomboon, Adilla Pongyeela Chapter 6 - Agro-Industry Competitiveness in Thailand under Globalisation , Pages 88-100 , Wirat Krasachat Chapter 7 - Post-Tsunami Recovery and the Tourist Authority of Thailand , Pages 101-111 , John Walsh, Walailak Noypayak Chapter 8 - The Globalisation of Thailand – Obstacles and Solutions: A Management Perspective , Pages 113-133 , Cornelis A. Reiman Chapter 9 - Thai ICT Policy and the Globalising Role of the Internet , Pages 134-155 , Brian Corbitt Chapter 10 - Below the Line Government: An Initial Investigation into Thai Rak Thai Political Marketing , Pages 156-168 , Pacapol Anurit, Tachaphon Bisonyabut Chapter 11 - Technology and Customer Relationships in Thai Financial Services , Pages 170-188 , Rapeeporn Srijumpa, Ravipa Larpsiri, Mark Speece Chapter 12 - Factors Influencing Thai Investors Investing in Fixed Income Funds , Pages 189-200 , Chanchai Bunchapattanasukda Chapter 13 - Professionalisation of Sales in Thailand: A Perspective on Personal Connections , Pages 201-221 , Sunanta Chaisrakeo, Mark Speece Chapter 14 - Towards E-Government: A Study of Supplier Attitudes towards the Adoption of E-Auction Procurement by the Metropolitan Electricity Authority of Thailand , Pages 222-237 , Pacapol Anurit, Brian Corbitt, Siriwan Cheunban Chapter 15 - The Relationship Is the Brand: Sales Reps and Information for New Service Development in Thai Life Insurance , Pages 238-255 , Ranchana Rajatanavin, Mark Spreece Chapter 16 - Cultural Factors in ERP Adoption: a Thailand-Europe Comparison , Pages 256-263 , Chuvej Chansa-ngavej, Somchai Puajindanetr, Nishapa Pontue Index , Pages 264-265 How has globalisation affected the executives and economy of Thailand, one of the most dynamically growing countries in East Asia? This book provides coverage of crucial industrial sectors in the Thai economy, comparisons between the past and the present Thai economy and a variety of studies aiming to explain the behaviour of Thai executives and consumers.

• A comprehensive approach to the globalisation of Thai executives and companies
• Written by a variety of industry and academic specialists
• Avoids academic jargon in explaining real-life issues in an easy to read style

How has globalisation affected the executives and economy of Thailand, one of the most dynamically growing countries in East Asia? This book provides coverage of crucial industrial sectors in the Thai economy, comparisons between the past and the present of the Thai economy and a variety of studies aiming to explain the behaviour of Thai executives and consumers