The Generation Myth - Why When You're Born Matters Less Than You Think

Millennials, Baby Boomers, Gen Z—we like to define people by when they were born, but an acclaimed social researcher explains why we shouldn't. Boomers are narcissists. Millennials are spoiled. Gen Zers are lazy. We assume people born around the same time have basically the same values. It makes for good headlines, but is it true? Bobby Duffy has spent years studying generational distinctions. In The Generation Myth , he argues that our generational identities are not fixed but fluid, reforming throughout our lives. Based on an analysis of what over three million people really think about homeownership, sex, well-being, and more, Duffy offers a new model for understanding how generations form, how they shape societies, and why generational differences aren’t as sharp as we think. The Generation Myth is a vital rejoinder to alarmist worries about generational warfare and social decline. The kids are all right, it turns out. Their parents are too. "One of the simplest and most powerful ways we understand people is as members of a generation. Your uncle is a bit racist because he's a baby boomer; your gen x boss is not a good team player; your cousin is constantly trying to go viral because he's gen z, and his generation is obsessed with fame. We also use generations as a tool for tracking how a society's values change over time (baby boomers liberated sex; millennials made it problematic), and how to appeal to the generations that hold them. What we assume when we talk about generations is that our values and habits are fixed by the time we turn 18, and that generational conflict is inevitable: a generation matures into adulthood and takes control of our artistic, commercial, and political tastes, which then become obsolete and are replaced by succeeding generations. It's a compelling story - after all, it is natural to think you have more in common with your peers than with your parents. But it is also wrong. Bobby Duffy has spent decades studying how social values and beliefs change. In The Generation Myth, he argues that generations do not have fixed or monolithic identities, nor is one unavoidably distinct from all the rest. Rather, generational identities are fluid, forming and reforming throughout life. Gen xers aren't just a product of the Reagan years - their values have been shaped equally by the Iraq War, two financial collapses, and the simple fact that they have gotten older A generation isn't an identity as much as a process. Duffy shows that differences between generations aren't nearly as sharp as we think. Political engagement, for example, has not declined in younger generations - younger people are always less politically active. Older generations have different expectations of their employers than younger generations simply because they entered different labor markets. Baby boomers had more sex in their youth than millennials, but millennials are actually happier with their sex lives. Young adults are no likelier to buy a product based on the company's ethics than their parents or grandparents. Through these insights, we find not only a truer picture of real generational differences, but a better way of understanding how societies change, and where ours may be headed. An analysis of breathtaking scale, based on data collected from over three million people, The Generation Myth is a vital rejoinder to alarmist books like iGen, The Coddling of the American Mind, and A Generation of Sociopaths. The kids are alright. Their parents are too"-- Provided by publisher. We like to definepeople bywhen they were born. A top expert explains why we shouldnt. Boomers are narcissists. Millennials are spoiled. GenZersarelazy.We assumepeople born around the same timehave basicallythe same values.Itmakes forgood headlines,but is it true? Bobby Duffy has spentyearsstudyinggenerationaldistinctions. In TheGeneration Myth ,he argues thatourgenerationalidentities are notfixedbutfluid, reforming throughoutourlives.Based onan analysis ofwhat over three million people really think about homeownership, sex, well-being,and more,Duffyoffers a new model for understanding how generations form, how they shape societies, and why generational differences arent as sharp as we think. The GenerationMyth isavital rejoinder to alarmistworries about generational warfare and socialdecline. The kids are allright, it turns out.Their parents are too.