The Gender Intelligent Retailer : Discover the Connection Between Women Consumers and Business Growth

"Through engaging and direct analysis, Joanne Thomas Yaccato has drawn the line clearly for businesses--any successful client relationship strategy must consider the unique perspectives of women. Small, medium and large organizations can benefit from her witty and poignant observations." David I. McKay, Group Head, Canadian Banking, RBC "In a lifestyle based company, Joanne's thoughts come at you like a 'best friend' who's not afraid to keep you grounded. In our case, Joanne's perspective has allowed us to meet the changing needs of our customers over the years in a relevant and authentic way. The Gender Intelligent Retailer pushes the right buttons and creates dynamic conversations that make valuable differences in the retail shopping experience." Kerri Molinaro, President, IKEA Canada "Joanne has done it again...empowering not only retailers, but consumers, employers and employees with market insight we need to know, and in many cases, should have known by now. Her research and analysis is filled with practical examples that will be an eye-opening read for businesses wondering why they aren't connecting with the influential female consumer. The Gender Intelligent Retailer is a recipe for success." Mark Kelley, CBC News, The National "Joanne Thomas Yaccato has done us all a big favour. The Gender Intelligent Retailershows us the 'real' world of women consumers. By helping to open our eyes to the world we live in, the book opens the doors of opportunity. It is often difficult for old institutions first to recognize and then to react to our changed and changing demands as a society. Joanne and Sean help us see and then navigate the new world with sound insights and an eye that sees our follies and then focuses on a better way to meet the demands of the future." Premier Gordon Campbell, Province of British Columbia "Once again Joanne Thomas Yaccato has hit the mark with her new book The Gender Intelligent Retailer! Following on the footsteps of her previous bestseller -- The 80% Minority -- Joanne and her retail partner, Sean McSweeney, continue to unlock the secrets of marketing to women in an intelligent, caring, and holistic manner. She finds a way to intertwine humorous stories, imaginative analogies, and real life examples with quantifiable and powerful advice." Diane J. Brisebois, President & CEO, Retail Council of Canada "Through engaging and direct analysis, Joanne Thomas Yaccato has drawn the line clearly for businesses—any successful client relationship strategy must consider the unique perspectives of women. Small, medium and large organizations can benefit from her witty and poignant observations." David I. McKay, Group Head, Canadian Banking, RBC "In a lifestyle based company, Joanne's thoughts come at you like a 'best friend' who's not afraid to keep you grounded. In our case, Joanne's perspective has allowed us to meet the changing needs of our customers over the years in a relevant and authentic way. The Gender Intelligent Retailer pushes the right buttons and creates dynamic conversations that make valuable differences in the retail shopping experience." Kerri Molinaro, President, IKEA Canada "Joanne has done it again...empowering not only retailers, but consumers, employers and employees with market insight we need to know, and in many cases, should have known by now. Her research and analysis is filled with practical examples that will be an eye-opening read for businesses wondering why they aren't connecting with the influential female consumer. The Gender Intelligent Retailer is a recipe for success." Mark Kelley, CBC News, The National "Joanne Thomas Yaccato has done us all a big favour. The Gender Intelligent Retailer shows us the 'real' world of women consumers. By helping to open our eyes to the world we live in, the book opens the doors of opportunity. It is often difficult for old institutions first to recognize and then to react to our changed and changing demands as a society. Joanne and Sean help us see and then navigate the new world with sound insights and an eye that sees our follies and then focuses on a better way to meet the demands of the future." Premier Gordon Campbell, Province of British Columbia "Once again Joanne Thomas Yaccato has hit the mark with her new book The Gender Intelligent Retailer ! Following on the footsteps of her previous bestseller – The 80% Minority – Joanne and her retail partner, Sean McSweeney, continue to unlock the secrets of marketing to women in an intelligent, caring, and holistic manner. She finds a way to intertwine humorous stories, imaginative analogies, and real life examples with quantifiable and powerful advice." Diane J. Brisebois, President & CEO, Retail Council of Canada "Through engaging and direct analysis, Joanne Thomas Yaccatohas drawn the line clearly for businesses-any successfulclient relationship strategy must consider the unique perspectivesof women. Small, medium and large organizations can benefit fromher witty and poignant observations." David I. McKay, Group Head, Canadian Banking, RBC "In a lifestyle based company, Joanne's thoughtscome at you like a 'best friend' who's not afraidto keep you grounded. In our case, Joanne's perspective hasallowed us to meet the changing needs of our customers over theyears in a relevant and authentic way. The Gender IntelligentRetailer pushes the right buttons and creates dynamicconversations that make valuable differences in the retail shoppingexperience." Kerri Molinaro, President, IKEA Canada "Joanne has done it again ... empowering not only retailers, but consumers, employers and employees with market insight we needto know, and in many cases, should have known by now. Her researchand analysis is filled with practical examples that will be aneye-opening read for businesses wondering why they aren'tconnecting with the influential female consumer. The GenderIntelligent Retailer is a recipe for success." Mark Kelley, CBC News, The National "Joanne Thomas Yaccato has done us all a bigfavour. The Gender Intelligent Retailershows us the'real' world of women consumers. By helping to open oureyes to the world we live in, the book opens the doors ofopportunity. It is often difficult for old institutions first torecognize and then to react to our changed and changing demands asa society. Joanne and Sean help us see and then navigate the newworld with sound insights and an eye that sees our follies and thenfocuses on a better way to meet the demands of thefuture." Premier Gordon Campbell, Province of British Columbia "Once again Joanne Thomas Yaccato has hit the mark "Gender Intelligence is about creating a company-wide competency around what women consumers are looking for, and reflecting that in every aspect of your business: marketing, advertising, operations, store layout and design, product development, staff training, human resources, etc. This approach is not a short-term, "pink-washing" marketing gimmick that attracts women consumers temporarily, but rather a way of building lasting relationships with your key customers that result in increased market share and customer satisfaction for all customers." "The Gender Intelligent Retailer is full of examples and case studies of companies that have implemented Gender Intelligence and are reaping the benefits, including: The Home Depot, Sobeys, Allstate Insurance, the Toronto Blue Jays, the Government of British Columbia, Bruce Power, Shane Homes, and Petro-Canada."--Jacket How companies can create a retail environment that's better for everyone by being better for women Women make up the biggest section of the retail market, yet most retail companies do a poor job of serving and satisfying that core constituency.