The Gaze of the West and Framings of the East (Frontiers of Globalization)

This volume explores Western attitudes towards the phenomenon of Easternization, drawing upon Eastern perspectives and examining the impact upon contemporary culture to argue that Easternization is another type of globalization. This volume explores Western attitudes towards the phenomenon of Easternization, drawing upon Eastern perspectives that explore its impact on the West and its position as a new type of globalization. The book views the West as a sum of all its representations - as an idea, an essentialism, a set of images, a frame of reference, a cultural metaphor, a discursive polarity, as well as a spread of geographically locatable regions, both central and peripheral. With contributions from both Asian and European scholars, this volume advances literature on the East beyond Orientalism through the emerging lens of Occidentalism Front Matter....Pages i-xv Front Matter....Pages 1-1 Introduction....Pages 3-25 Front Matter....Pages 27-27 Defining Parameters....Pages 29-44 Beyond Boundedness: Imagining the Post-colonial Dislocation....Pages 45-59 Easternization: Encroachments in the West....Pages 60-76 Front Matter....Pages 77-77 Representations of Philosophy: The Western Gaze Observed....Pages 79-92 Framings of the East: Rebranding Beliefs and Religions....Pages 93-106 When Knowledge Invents Boundaries: From Colonial Knowledge to Multiculturalism....Pages 107-122 Historical Narratives of the Colonized: The Noble Savage of Sarawak....Pages 123-138 The Mutual Gaze: Japan, the West and Management Training....Pages 139-155 Indian Collectivism Revisited: Unpacking the Western Gaze....Pages 156-169 Framings of the East: The Case of Borneo and the Rungus Community....Pages 170-183 Interpreting Mosque Architecture in the Twentieth Century: Trapped between Two Worlds....Pages 184-201 Global Hybrids? ‘Eastern Traditions’ of Health and Wellness in the West....Pages 202-217 The Sociology of Gastronomic Decolonization....Pages 218-232 Front Matter....Pages 233-233 Conclusion....Pages 235-250 Back Matter....Pages 251-264 'This collection of chapters critically interrogates Orientalism by repositioning the 'gaze of the West' from perspectives of the East; drawing from Asia's rich legacy and its experience of Westernization, the chapters are crafted with a distinct 'voice' offering insights and thought-provoking ideas particularly for students and researchers in postcolonial studies.' - Abdul Rahman Embong, Emeritus Professor in Sociology of Development, Institute of Malaysian and International Studies (IKMAS), Universiti Kebangsaan Malaysia