The Fundamentals of Typography: Second Edition

This second edition of The Fundamentals of Typography is an update to the popular first edition and offers an incisive insight into typographic theory and practice. Subjects covered include a comprehensive introduction to the history of typography, typographic detailing and the use of creative typography in print and online.This volume also demonstrates the power and variety of typography - from basic manipulation to artistic expression - across a range of media. Fundamental principles are presented through detailed explanations, expanded illustrations and historical and contemporary examples from leading practitioners around the world.The second edition features new content including case studies, student exercises and a selection of exciting new imagery.File: true pdf contents 5 introduction 7 chapter 1 10 type and language 10 The alphabet 12 Early printing 19 1800s 21 The Arts and Crafts Movement 22 The early twentieth century 23 1950s 25 1960s 26 1970s 27 1980s 28 1990s 29 Graphic design since 2000 31 Case study 35 Typography task 38 chapter 2 40 a few basics 40 Typefaces and fonts 41 Typeface anatomy 42 Relative and absolute measurements 43 X-height 46 Basic terminology 47 Majuscule and minuscule 49 Set width 50 The baseline grid 51 The Golden Section 53 The Fibonacci sequence 54 Dividing the page 55 Standard paper sizes 59 The page – how we read 61 Case study 63 Typography task 66 chapter 3 68 letterforms 68 Type families 69 Typeweight variations 70 Frutiger’s grid 71 Types of serif 73 Fractions 75 Superscript and subscript 76 Numerals 77 Diacritical marks 78 Punctuation 79 Drop and standing capitals 80 Dashes 81 Character spacing 82 Expert sets and special characters 83 Small capitals 84 Ligatures, diphthongs and sans serif logotypes 85 Italic and oblique 87 Type classification systems 88 Newspaper text faces 95 Case study 97 Typography task 100 chapter 4 102 words andparagraphs 102 Calculating line lengths 103 Kerning 105 Automated kerning tables 107 Align ment 108 Word spacing, hyphenation and justification 113 Type detailing 114 Leading 115 Indents 121 Indexes 122 Case study 123 Typography task 126 chapter 5 128 using type 128 Hierarchy 129 Colour 135 Surprint, overprint, knockout and reverse 137 Printing and type real ization 139 Type on screen 145 Grids and fonts 149 Generating type 151 Vectors and rasters 155 Legibility and readability 159 Texture 161 Type as image 165 Concrete poetry, typograms, trompe l’oeil and calligrammes 167 Humour 171 Environmental typography 173 Vernacular 175 Appropriation 177 Ownership 179 Case study 183 Typography task 186 conclusion 188 glossary 189 index 191 contacts 193 Working With ethics 194 "The Fundamentals of Typography (Second Edition) introduce the fundamental principles of typographic theory and practice. It covers a wide range of subjects, including the history of typography, typographic detailing and the use of creative typography across a range of media. Packed with clear explanations, expanded illustrations and historical and contemporary examples from leading practitioners around the world. The second edition includes considerable new and revised content from the authors, including new case studies and student exercises."--Bloomsbury Publishing The typography that is a fundamental part of our lives today is the culmination of centuries of development, as the letters that comprise the written word evolved and crystallized into that alphabets that are in common usage. This book serves as a valuable source of typographical information with which informed design choices can be made, creative inspiration can be gained, and to add depth and context to a work The Fundamentals of Typography (second edition) is an updated version of the popular first edition of this book, in which Ambrose and Harris introduce the fundamental principles of typographic theory and practice. It covers a wide range of subjects, including the history of typography, typographic detailing and the use of creative typography across a range of media. Introduces the fundamental principles of typographic theory and practice. This title covers a range of subjects, including the history of typography, typographic detailing and the use of creative typography across a range of media. It offers an essential guide to the subject of typography and its role within graphic design. Offers a comprehensive introduction to the history of typography, typographic detailing in practice and font generation for print & web. This title also demonstrates the power and variety of typography, with a chapter on identity and typographic creativity respectively. Offering an incisive insight into the realization of typographic practice, this title presents a comprehensive introduction to the history of typography, typographic detailing in practice and font generation for print and web __The Fundamentals of Typography (Second Edition)__