The Fundamentals of Typography (Fundamentals)

A beautiful, incisive introduction to the use of type \* Packed with great examples from leading design studios \* Introduces students to type and offers inspiration for working creatives The Fundamentals of Typography offers an overview plus incisive insight into the use of type and stunning examples sure to inspire typographers and designers in the field. A comprehensive introduction to the history of typography, typographic detailing in practice, and font generation for print and the web, this book covers type in the past and the present--and speculates on the future. Basic principles are explained with detailed presentations, illustrations, case studies, and examples from leading design studios around the world. The Fundamentals of Typography offers an overview plus incisive insight into the use of type and stunning examples sure to inspire typographers and designers in the field. A comprehensive introduction to the history of typography, typographic detailing in practice, and font generation for print and the web, this book covers type in the past and the present--and speculates on the future. Basic principles are explained with detailed presentations, illustrations, case studies, and examples from leading design studios around the world.File: with OCR, without "Working with ethics" pages 'The Fundamentals of Typography offers an incisive guide to typographic theory and practice. Subjects include an introduction to the history of typography, the practice of typographic detailing and font generation for print and web. It contains over 150 comprehensively-indexed typefaces and is presented in an engaging and demonstrative graphic style.' Offering an incisive insight into the realization of typographic practice, this title presents a comprehensive introduction to the history of typography, typographic detailing in practice and font generation for print and web