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Understand the process of product design, from start to finish - Detailed overview, perfect introduction for students - More than 200 color images plus easy-to-understand flow charts What is product design? It’s materials, manufacturing, ideas, CAD, engineering, art, marketing, and so much more. The Fundamentals of Product Design is an integrated overview of the design process, gathering information about every facet from idea to execution to selling into one handy volume. Full of inspiring visuals and enlightening diagrams, this book is a celebration of everyday design and a remarkable one-volume reference work for students and working designers. Title Page 2 Copyright 3 Table of contents 5 Introduction 7 How to use this book 9 Chapter 1: Product ideas 12 Imagination 13 Case study: Wayne Hemingway 29 People’s needs 33 Case study: Matthew White 41 Chapter summary 45 Chapter 2: The product brief 48 Defining needs 49 Case study: Emmanuel Laffon de Mazières 57 Market trends 61 Case study: Luigi Colani 73 Product requirements 75 Case study: Jonathan Ive 79 Chapter summary 83 Chapter 3: Design solutions 86 Meeting needs 87 Case study: Droog 95 Concept development 99 Case study: Josef Cadek 109 Functionality 113 Case study: d3o 123 Chapter summary 125 Chapter 4: Production 128 Development 129 Case study: Tom Dixon 133 Manufacturing 135 Case study: Assa Ashuach 141 Operations 145 Case study: Salter Housewares 151 Chapter summary 153 Chapter 5: The marketplace 156 Preparing to sell 157 Case study: Sir James Dyson 159 Marketing 163 Case study: Vertu 169 Chapter summary 171 Conclusion 173 Further resources 175 Acknowledgements 176 Working with ethics 178 Back Cover 186 9782940373178 AVA Publishing Product Design can be a challenging field of study because the discipline touches on so many subject areas such as materials, manufacturing, idea generation, CAD, engineering functions, art, market research and product types. By exploring a variety of key areas, The Fundamentals of Product Design provides an integrated and cohesive view of the product design process and offers pointers about what factors to consider and where your next steps might take you at each stage of the process. The Fundamentals of Product Design can be used as both a reference text and useful guide. Each chapter is packed with examples of work from talented designers around the globe, which help illustrate points in the text and will fuel and inspire your own creativity. -- From the Back Cover The Fundamentals of Product Design provides an integrated and cohesive view of the product design process, covering materials, manufacturing, idea generation, computer-aided design, engineering functions, product types, and market research. Full of inspiring visuals covering a wide variety of product design examples, Richard Morris presents an engaging introduction to this sizeable topic and can be used as both a reference text and a useful guide. This title provides an integrated and cohesive view of the design process that students of design sometimes find hard to grasp