The fundamentals of illustration: How to generate ideas, interpret briefs and promote oneself. Practicallity, philosophy and professionalism are explored in both the digital and analogue worlds of illustrations

Изложение основ искусства иллюстрации на примерах. Творческие и маркетинговые приемы профессии. Recognising illustration as a freelance profession, «The Fundamentals of Illustration» explains best working practices appropriate to all industry sectors, including how to market and promote work effectively. It also includes a useful section on copyright and the legalities of selling work. Accompanied by engaging visuals and examples from the world of professional illustration, «The Fundamentals of Illustration» offers a unique and comprehensive insight into the world of professional illustration. By recognising illustration as a freelance profession, this book explains working practices appropriate to the industry sectors. In addition to practical applications, it teaches a comprehension of basic communication theory and creative strategies. It guides in understanding design, print and production processes as well as software application. Creating great illustration work requires specialist skills and knowledge, and in addition to practical applications, this text teaches a comprehension of basic communication theory and creative strategies