اصول طراحی مد: ویرایش دوم

The Fundamentals of Fashion Design (2nd edition) by Richard Sorger and Jenny Udale offers a fully illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realising it in 3D form. New case studies featuring contemporary designers contextualise the ideas explored within the book and offer key insights into working - and succeeding - in the fashion industry. A range of design exercises also helps readers to discover new techniques. This title inspires readers to succeed at what they are best at - designing clothes. The book features interviews with: Alan Humphrey Bennett, Bally; Boudicca; Kristin Forss, Marni; Louise Grey; Richard Grey; John-Gabriel Harrison; Virginia James, Poetry and Wrap; Peter Jensen; Winni Lok, Calvin Klein; Michele Manz, 7 For All Mankind; Colin McNair, John Varvatos. Cover Title Page Copyright Contents Introduction 1 Research Are you fashionable? Know your subject Starting your research In fashion: John-Gabriel Harrison Sources of research The research book Mood-, theme- and storyboards In fashion: Louise Gray Research exercises In context: Alexander McQueen 2 Design Design identity Ideal bodies Silhouette Proportion and line God is in the details Fabric, colour and texture Rendering your ideas In fashion: Richard Gray Portfolios In fashion: Peter Jensen Design exercises In context: Nicolas Ghesquière, Balenciaga 3 Fabrics and Techniques Fabric Natural fibres In fashion: Virginia James, Poetry and Wrap Man-made fibres Synthetic fibres Developments in fabric Fabric construction Surface treatments Fabric and yarn trade shows In fashion: Michele Manz, 7 For All Mankind Fabric exercises In context: Marni In fashion: Kristin Forss, Marni 4 Construction Tools and machinery Construction techniques Draping on the mannequin In fashion: Boudicca Construction exercises In context: Alber Elbaz, Lanvin 5 Developing a collection Who are you designing for? Genre In fashion: Colin McNair, John Varvatos Types of garment In fashion: Alan Humphrey Bennett, Bally Putting together a collection Showing a collection Branding In fashion: Winni Lok, Calvin Klein Developing a collection exercises In context: Maison Martin Margiela Appendix Bibliography Further resources Webography Glossary Index Picture credits Acknowledgements and credits Working with ethics Back Cover "This third edition of The Fundamentals of Fashion Design by Richard Sorger and Jenny Udale offers a fully-illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realizing it in 3D form. The new edition offers 25% new interviews featuring contemporary designers such as Michele Manz and Winni Lok, which contextualize the ideas explored within the book and offer key insights into both working and succeeding within the fashion industry. New images provide up-to-date illustrations of concepts covered in the book and a new preface by fashion designer and instructor Shelley Fox introduces the edition. A range of design exercises also help readers to discover and experiment with design techniques. The Fundamentals of Fashion Design provides a rich and dynamic resource that inspires readers to succeed at what they are best at - designing clothes."--Provided by publisher. The Fundamentals of Fashion Design (second edition) provides a comprehensive, stylish and contemporary introduction to the fundamental principles of fashion design. It offers a fully illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realising it in 3D form. New case studies featuring contemporary designers contextualise the ideas explored within the book and offer key insights into working - and succeeding - in the fashion industry. A range of design exercises helps readers to discover new techniques. This title inspires readers to succeed at what they are best at - designing clothes.