The fundamentals of creative design : [a comprehensive introduction to typography, layout, image and colour usage, and other creative design principles presented through detailed explanations illustrated with exemplars from contemporary design

The Fundamentals of Creative Design ДИЗАЙН,ДИЗАЙН и ГРАФИКА Авторы: Gavin Ambrose, Paul HarrisИздательство: AVA PublishingГод издания: 2003Формат: PDFСтраниц: 180Язык: EnglishРазмер: 24,07 МбБолее 200 цветных фотографий плюс 50 черно-белых иллюстраций обеспечивают представление о ключевых элементах графического дизайна. Каждый предмет, или "фундамент", содержит подробные диаграммы, чтобы помочь понять основы. Форматы и печати, верстка, графические и цветовые решения и все с упором на реальные примеры из жизни. 51 The Fundamentals of Creative Design provides an introduction to the key elements of creative design and takes the reader, step-by-step, through each stage of the creative process. Creative design, the book argues, is in something of a'golden period.'With so much design vying for consumers'attention, getting noticed in the visual morass and quickly creating a good impression is becoming increasingly difficult. This book provides a solid grasp of the creative design fundamentals that are necessary to produce effective and eye-catching designs. Each subject matter, or'fundamental', uses detailed diagrammatic explanation, associated theories, and historical references to explain the underlying principles of design practice. Examples from contemporary designers and practitioners are examined in terms of Brief, Process and Result and accompanied by personal explanations from the creatives involved. Discusses the creative process in terms of brief, process and result. Each process is accompanied by detailed diagrammatic explanation, associated theories, and historical context. The text is supported by case studies from contemporary designers and practitioners, with insights from the creatives involved. Creative design, the book argues, is in something of a golden period. With so much design vying for consumers' attention, getting noticed in the visual morass and quickly creating a good impression is becoming increasingly difficult. This book provides a solid grasp of the creative design fundamentals that are necessary to produce effective and eye-catching designs.

more Than 200 Color Photos, Plus 50 Black And White Illustrations, Provide An Illuminating, Highly Visual Introduction To The Key Elements Of Graphic Design. Each Subject Matter, Or Fundamental, Uses Detailed Diagrammatic Explanations To Help Students Understand The Basics. Formats And Printing, Layout, Image And Color Usage, And More All Receive The Same In-depth Treatment, Always With An Emphasis On Real Life Application And Possibilities.

Provides an introduction to the key principles of creative design and takes the reader, step-by-step, through each stage of the creative process. It provides a working knowledge of design fundamentals, including layout, format, type and image application. This title offers an introduction to the key elements of the creative process. Detailed diagrammatic explanations, associated theories, and historical references for each subject are used to explain the underlying principles of design practice.