The Fundamentals of Branding

The Fundamentals of Branding offers an overview of the foundations for building, developing and maintaining brands. Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. It is also a discipline that is rapidly evolving, affected by technological advancements and a constantly shifting social context. This title is designed to give readers a broad understanding of the stages and methodologies adopted in the brand development process. Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands. It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines. Branding Is A Discipline That Has Emerged Over The Last Century To Become A Ubiquitous Force In Marketing. This Book Introduces Readers To The Basic Principles Behind The Creation And Development Of Successful Brands. It Offers An Overview Of The Foundations Of Building, Developing And Maintaining Brands. 'The Fundamentals of Branding' gives readers a broad understanding of the key stages and methodologies adopted in the brand development process, illustrated by interviews with major industry professionals