The Forbes model for journalism in the digital age : training a new generation of entrepreneurial journalists
معرفی کتاب «The Forbes model for journalism in the digital age : training a new generation of entrepreneurial journalists» نوشتهٔ Dvorkin, Lewis، منتشرشده توسط نشر Hyperink در سال 2012. این کتاب در فرمت epub، زبان انگلیسی ارائه شده است.
Eight Points of Clarity; Inspired Beginnings; The New Forbes Model: Quality, Quantity and Variety; Management Teams for a New Newsroom; Evolving Forbes and Extending the Brand; "Called Out" Comment; The Business of Writing -- Online; The Long and Short of Storytelling; The Human Newswire vs. The Medical Marvel; "Called Out" Comment; "The Mullet Strategy": Letting Audiences In; The Job of the Journalist is Changing; Techonomy; "Called Out" Comment; Joy's Law & Disruptive Journalism; Posting vs. Writing?; The End of Long-Form Journalism?; "Called Out" Comment; The Tools of the Trade.;Since its founding in 1917, Forbes has been providing insights, information, and inspiration to ensure the success of those who are dedicated to the spirit of free enterprise. Its flagship publications, Forbes and Forbes Asia, reach a worldwide audience of more than six million readers and its website, Forbes.com-the leading business site on the Web-attracts an audience that averages 30 million people per month. Forbes also publishes ForbesLife magazine and licensed editions in more than 25 countries around the world. Lewis DVorkin has always appreciated the importance of clarity, parti. Since its founding in 1917, Forbes has been providing insights, information, and inspiration to ensure the success of those who are dedicated to the spirit of free enterprise. Its flagship publications, Forbes and Forbes Asia, reach a worldwide audience of more than six million readers and its website, Forbes.com{u2014}the leading business site on the Web{u2014}attracts an audience that averages 30 million people per month. Forbes also publishes ForbesLife magazine and licensed editions in more than 25 countries around the world. Lewis DVorkin has always appreciated the importance of clarity, particularly in his professional life and in the media he consumes. When he first came to Forbes in the mid-1990s, he completely understood the brand and its voice. Then he left for AOL as the millennium turned. It was obvious the news cycle was getting faster and digital media was the place to be. After that, he founded a startup, True/Slant. He had a clear idea {u2013} well, he hoped he did {u2013} for a new way to produce news. Two years ago, he sold that company to Forbes, one of his investors. In re-joining a trusted brand and people he trusts as the chief product officer, he saw a direct path for the True/Slant team to take its ideas to a bigger stage. It{u2019}s worked out great. Why? Lots of reasons, especially this one: the clarity and strength of the Forbes mission. Journalism at Forbes is rooted in the conviction that success results from free enterprise, the entrepreneurial spirit, smart investing {u2013} and living a life beyond the mere accumulation of dollars. Forbes is about aspiration. That message has given tremendous focus to the task of dramatically re-imagining our products and culture in the era of digital publishing and social media Eight Points of Clarity Inspired Beginnings The New Forbes Model: Quality, Quantity and Variety Management Teams for a New Newsroom Evolving Forbes and Extending the Brand "Called Out" Comment The Business of Writing -- Online The Long and Short of Storytelling The Human Newswire vs. The Medical Marvel "Called Out" Comment "The Mullet Strategy": Letting Audiences In The Job of the Journalist is Changing Techonomy "Called Out" Comment Joy's Law & Disruptive Journalism Posting vs. Writing? The End of Long-Form Journalism? "Called Out" Comment The Tools of the Trade. Curation vs. EditingCommenters and the New Journalist "Called Out" Comment Reinventing Forbes The Content Model: Distributed Authorship & the Voice of Forbes Design & Structure: Web Teachings The Art of the Re-Launch.
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