The folklorist in the marketplace : conversations at the crossroads of vernacular culture and economics

The Folklorist in the Marketplace brings together voices from multiple disciplines to consider how economics shape—and are shaped by—folk groups and academic disciplines. The authors ask how folk and folklorists can productively comment on the economic structures they inhabit. As trade, technology, and geopolitics have led to a rapid increase in the global spread of cultural products like media, knowledge, objects, and folkways, there has been a concomitant rise in fear and anxiety about globalization’s dark other side—economic nativism, neocolonialism, cultural appropriation, and loss. Culture has become a resource and a currency in the global marketplace. This movement of people and forms necessitates a new textual consideration of how folklore and economics interweave. In The Folklorist in the Marketplace, contributors explore how the marketplace and folklore have always been integrally linked and what that means at this cultural and economic moment. Covering a variety of topics, from creel boats to the history of a commune that makes hammocks, The Folklorist in the Marketplace goes far beyond the well-trod examinations of material culture to look closely at the historical and contemporary intersections of these two disciplines and to provoke cross-disciplinary conversation and collaboration. Contributors: William A. Ashton, Halle M. Butvin, James I. Deutsch, Christofer Johnson, Michael Lange, John Laudun, Julie M-A LeBlanc, Cassie Patterson, Rahima Schwenkbeck, Amy Shuman, Irene Sotiropoulou, Zhao Yuanhao Folklore as a networked economy : or, how a recently-invented-but-traditional artifact reveals the way folkloric production has always worked /John laudun --Branding unibroue : selling Québécois folklore through beer /Julie M-A Leblanc --Market forces and marketplace economics at the Smithsonian Folklife Festival /Halle M. Butvin and James I. Deutsch --The sweet spot : an epistemological approach to the economics of sugarmaking in Vermont /Michael Lange --Where the creel boats go : the politics of sustainable fisheries in a small Orkney community /Christofer Johnson --The economics of curation and representation : dialogues in the commemorative landscape of Portsmouth, Ohio /Cassie Patterson --An ordered mess /Yuanhao Zhao --Art/work : precarious encounters and vernacular economic remedies /Puja Batra-Wells --From vision to implementation : clashing values of economic idealism and solvency in Twin Oaks community, 1967/1979 /Rahima Schwenkbeck --"Why the sea is salty" : folktales as sources of grassroots economics /Irene Sotiropoulou --What would hermes do? a Jungian perspective on the trickster and business ethics /William A. Ashton --Folk economies and the artisan workshop /Amy Shuman --Consuming authenticities : an economics of folklorists /Willow G. Mullins "Voices from multiple disciplines consider how economics shape and are shaped by folk groups and academic disciplines and goes far beyond the well-trod examinations of material culture to look closely at the historical and contemporary intersections of these two disciplines and provoke cross-disciplinary conversation and collaboration"--Provided by publisher