The Fish Market : Inside the Big-Money Battle for the Ocean and Your Dinner Plate

\*\***Winner of the Oregon Book Award\*\*** Gulf Wild — the first seafood brand in America to trace each fish from the sea to the table — emerged after grouper, the star of fried fish sandwiches, fell off menus due to overfishing. The brand was born when the government privatized the rights to fish to fix the problem. Through traceability, Gulf Wild has met burgeoning consumer demand for domestic, sustainable seafood, selling in boutique grocers and catapulting grouper from the hamburger bun to the white tablecloth. But the property rights that saved grouper also shifted control of the fish from public to private, forever changing the relationship between wild seafood and the people that eat it. Aboard fishing vessels from Alaska to Maine, inside restaurants of top chefs, and from the halls of Congress, in __The Fish Market,__ journalist Lee van der Voo tells the story of the people and places left behind in this era of ocean privatization—a trend that now controls more than half of American seafood. Following seafood money from U.S. docks to Wall Street, she explains the methods that investors, equity firms, and seafood landlords have used to capture the upside of the sustainable seafood movement, and why many people believe in them. She also goes behind the scenes of the Slow Fish movement—among holdouts against privatization of the sea— to show why they argue consumers don't have to buy sustainability from Wall Street, or choose between the environment and their fisherman.

**Winner of the Oregon Book Award**

Gulf Wild — the first seafood brand in America to trace each fish from the sea to the table — emerged after grouper, the star of fried fish sandwiches, fell off menus due to overfishing. The brand was born when the government privatized the rights to fish to fix the problem. Through traceability, Gulf Wild has met burgeoning consumer demand for domestic, sustainable seafood, selling in boutique grocers and catapulting grouper from the hamburger bun to the white tablecloth.

But the property rights that saved grouper also shifted control of the fish from public to private, forever changing the relationship between wild seafood and the people that eat it.

Aboard fishing vessels from Alaska to Maine, inside restaurants of top chefs, and from the halls of Congress, in The Fish Market, journalist Lee van der Voo tells the story of the people and places left behind in this era of ocean privatization—a trend that now controls more than half of American seafood. Following seafood money from U.S. docks to Wall Street, she explains the methods that investors, equity firms, and seafood landlords have used to capture the upside of the sustainable seafood movement, and why many people believe in them. She also goes behind the scenes of the Slow Fish movement—among holdouts against privatization of the sea— to show why they argue consumers don’t have to buy sustainability from Wall Street, or choose between the environment and their fisherman.

** Winner of the Oregon Book Award** Gulf Wild — the first seafood brand in America to trace each fish from the sea to the table — emerged after grouper, the star of fried fish sandwiches, fell off menus due to overfishing. The brand was born when the government privatized the rights to fish to fix the problem. Through traceability, Gulf Wild has met burgeoning consumer demand for domestic, sustainable seafood, selling in boutique grocers and catapulting grouper from the hamburger bun to the white tablecloth. But the property rights that saved grouper also shifted control of the fish from public to private, forever changing the relationship between wild seafood and the people that eat it. Aboard fishing vessels from Alaska to Maine, inside restaurants of top chefs, and from the halls of Congress, in The Fish Market, journalist Lee van der Voo tells the story of the people and places left behind in this era of ocean privatization—a trend that now controls more than half of American seafood. Following seafood money from U.S. docks to Wall Street, she explains the methods that investors, equity firms, and seafood landlords have used to capture the upside of the sustainable seafood movement, and why many people believe in them. She also goes behind the scenes of the Slow Fish movement—among holdouts against privatization of the sea— to show why they argue consumers don't have to buy sustainability from Wall Street, or choose between the environment and their fisherman. Gulf Wild, the first seafood brand in America to trace each fish from sea to table, emerged after the speckled grouper (star of fried fish sandwiches) fell off menus due to overfishing. The brand was born when the government divided the rights to fish it among qualifying fisherman to fix the problem. Through traceability it has met burgeoning consumer demand for domestic, sustainable seafood, selling in boutique grocers and catapulting grouper from the hamburger bun to the white tablecloth. But the property rights that saved grouper also shifted control of ocean fish from public to private, adding a premium and forever changing the relationship between wild seafood and the people that eat it.Rights-based fishing became national policy in 2010 in a push toward conservation, and controls 50 percent of the value of American seafood. From aboard fishing vessels from Alaska to Maine, inside restaurants of top chefs, and the halls of Congress, journalist Lee van der Voo tells the story of people and places left behind in this era of privatization a story that traces seafood dollars from U.S. docks to Wall Street. She explores the methods that investors, equity firms, and seafood landlords have used to capture the upside of the sustainable seafood movement, and why many people believe in them. She also explains why consumers don t have to buy sustainability from Wall Street, or choose between the environment and their fisherman Recounts The Stories Of The People And Places Behind Sustainable Seafood In The United States, Explaining The Methods That Investors, Equity Firms, And Seafood Landlords Have Used To Leverage The Sustainable Seafood Movement. Introduction -- 1. Bering Sea : Monsanto On The Ocean -- 2. Gulf Wild : How To Make Money In Seafood Just By Watching Tv -- 3. Kodiak, Alaska : A Big Squeeze, An Ugly Divorce -- 4. Gulf Wild : Conservationists Reboot Fishing -- 5. Inside Passage, Alaska : Sharecroppers Of The Sea -- 6. Gulf Wild : Traceable Catch And The Restaurant Menu -- 7. Port Orford, Oregon; Pacific Ocean : Farmstand Seafood And The Left Behind -- 8. Gulf Wild : Walmart, The Environmental Defense Fund, And The Multimillion-dollar Idea -- 9. Kake, Alaska : The New Colonialism -- 10. Gulf Wild : White-collar Foodies -- 11. Southern Ocean, New Zealand : What's The Worst Thing That Could Happen? -- 12. Gulf Wild : An Industry Retools -- 13. New Bedford, Massachusetts : Foreign Equity, Domestic Seafood -- 14. Gulf Wild : Chefs, Fishermen, And Policy Wonks Descend On Capitol Hill -- 15. Chatham, Massachusetts; Nantucket Sound : History And Its Outlaws -- 16. Gulf Wild : Tagged -- 17. North Atlantic : A Rare Sight, And A Remedy -- Timeline Of Catch-share Programs. Lee Van Der Voo. First Edition, November 2016--verso Of Title Page. Includes Bibliographical References (pages 235-260) And Index.